Marketing. . .

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Marketing. . .

• Its ALL around you

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Slogan

• A catchy phrase or jingle used to identify a
  product or company

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Can you identify the following slogan phrases?

• Theyre magically delicious

• Two for me, none for you

• The fabric of our lives

• Pizza! Pizza!

• We do chicken right

• Do the Dew

• Just do it

• Obey your thirst

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Can you identify the following slogan jingles or
music clips?
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Logo

• An identifying symbol for a company or product

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Can you identify the following logos?
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What would be a good definition for Promotion?

• Letting people know about goods and services in a
  positive way that will make them want to buy.

8
Why is it important for a company to use
promotion?

• So consumers will know which products to buy.

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What 4 things does promotion usually tell us?

• How to use the product
• Where the product is available
• The quality of the product
• Other important information
• Price
• Materials or Ingredients
• Warnings or Hazards
• Sizes, Colors, Styles

10
What 4 elements does the promotion cycle consist
of?
Sender
Message
Feedback
Receiver
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Why is feedback an important element of the
promotion cycle?

• It helps the sender know if the message got
  through.

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What are 3 forms of feedback?

• Attendance
• People show up to an event
• Concerts, Rodeos, Special Events, etc.
• Contributions
• People donate to a cause that they believe in
• March of Dimes, Sub for Santa, American Heart
  Assoc.
• Fund Raisers, etc.
• Purchases
• People buy the good or service
• Stores, Catalogs, Internet, etc.

13
What are the 3 major reasons to use promotion in
marketing?

• Inform
• Tell the consumer about the product
• Recipes that use their products
• Warranties and Money Back Guarantees
• Special Ingredients

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• Remind
• Give out items with company or product name and
  logo printed on them
• Balloons
• Key Chains
• Pens
• Rulers
• Hats
• T-Shirts.

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• Persuade
• Companies change their products hoping new
  customers will buy
• Use appealing labels
• Change the packaging
• Power Words
• New and Improved
• Delicious
• For a limited time only

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What are the 4 most common types of promotion?

• Advertising
• Advertising costs the company to promote their
  product
• Radio, TV, Newspaper, Magazines, Billboards, etc.
• Sales Promotion
• Ways that entice customers to visit the store or
  buy the product
• Coupons, Contests, Rebates, Free Samples, Window
  Displays, etc.
• Personal Selling
• One salesperson works with one customer
• Face-to-face one-on-one help to convince the
  customer to buy
• Publicity
• Company gets recognition for doing good things
• Sponsoring events, donating to a cause/charity,
  community service, etc.