TAFE International

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TAFE International 10 years of growth and
success Where to next?
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Models of Engagement
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Growth in students

• 46 growth in the past 12 months for vocational
  courses
• Strongest growth on record in 2007 breaks
  through 100,000 enrolments.
• Buoyed by enrolments from China and India (more
  Indian students in vocational programs than
  higher education in 2007)
• Migration Occupations in Demand List (MODL)
  driving students choices

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Dissecting the data - Public vs Private
Provider Type 2004 2005 2006 2007 2008
Public 10,817 11,893 13,544 17,032 19,964
Private 33,889 37,275 45,863 66,858 102,926
Total 44,706 49,168 59,407 83,890 122,890
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Dissecting the data- state by state
Source AEI Year to Date Data as at June 2008
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Top 5 nationalities contribute 54 of enrolments

• VET

• All Sectors

• India
• China
• Korea
• Thailand
• Nepal

• China
• India
• Korea
• Thailand
• Malaysia

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However, the market profile is changing
Market Student enrolments growth Ranking
Brazil 12545 23.4 9
Vietnam 9719 44.1 11
Nepal 9230 241.2 13
Sri Lanka 6802 34.7 16
Colombia 5459 82.3 18
Pakistan 4910 54.6 19
United Kingdom 4644 10.6 20
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Transnational (TNE) Programs

• Whilst onshore student market is dominated by
  private providers, offshore delivery is
  predominately with public institutes
• Traditional model institute to institute
  through licensing or joint venture
• In 2005 Australian Government embarked on a
  Transnational Quality Strategy
• In 2008 opened AusLIST for provider registrations
  with full launch due later this year

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TNE - Statistics and Trends

• 56 of Australias public providers delivered 349
  courses offshore in 32 countries in 2006
• In 2006 over 31 000 students were undertaking an
  Australian VET qualification offshore (up 11
  from the previous year)
• China remains the dominant market (70 of
  delivery) with Fiji and Vietnam next. Growth in
  Middle East will be reported in 2008 report

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Offshore Industry Partnerships

• TAFE Institutes have been successful in moving
  domestic training contracts into international
  partnerships and in developing customised
  offshore programs for international clients
• Some case studies
• apprenticeship training with Thiess in Indonesia
• event management with Shanghai World Expo China
• Leighton Training Alliance in India
• hotel and casino pre-opening training in Macau

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Pre-migration skills assessment

• The nominated trades

• The countries .

• Bricklayer
• Cable Jointer
• Carpenter
• Joiner
• Electrical Powerline Tradesperson
• General Electrician
• General Plumber
• Motor Mechanic
• Refrig and Aircon Mechanic

• COAG endorsed -
• implemented by VET Assess
• India
• Sri Lanka
• United Kingdom
• South Africa
• Philippines

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Aid and Development

• History of partnership with AusAID
• Network of TAFE Managing Contractor
  partnerships
• Australia Pacific Technical College supported
  by two TAFE institutes
• Pacific focus but with growing interest into
  Africa
• Still a challenge for new entrants to the market

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More informal discussion focusing on now and the
future 10 years
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Why is your College undertaking international
activities ?

• College needs to get other income sources

• Urgently !!!!!
• Not so urgent
• Nice to have

• Everybody else is doing it

• Internationalise our College

• Dont know ?

• No room for domestic growth

• staff
• domestic students
• In country/offshore

• Status/prestige of the College

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How well does it fit within your College?

• Poor fit, not clear in our strategic plan and is
  not linked operationally to all parts of the
  College

• Somewhere in the middle
• A bit of both

• Well integrated

• Key component of the College strategic plan and
  annual operational plans

May as well be a separate organisation

• Don't know
• Don't care
• International students are more work and a
  disruption to my class

• Something the International Division does

• Most staff know the importance and try to make it
  work

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What is your product mix ?
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• How do you recruit ?

• Do you have a focused approach to recruitment ?

• Agents ?

• Use College staff ?

• Are you branding ?

• Which countries in the future ?

• Are you deliberately targeting source countries ?

• What are you marketing ?

• Is the College making money ?

• Do they change ?

• All courses

• Which have provided most students ?

• Selected niches

• Is everybody happy with their cut ?

• Whole courses, study aboard, study tours, English
  language

• Which countries will be good prospects in the
  future?

• Degrees or Diplomas

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• How would you rate the quality of teaching for
  international students ?

• Does your College give value for money to
  international students ?

• Are teaching staff appropriately trained ?

• How would you rate your Colleges international
  student services ?

• Do you care?

How important is the students English ?

• If you were a parent would you buy your product ?

• Should international students be given special
  attention ?

• What do you provide ?

Do your teachers care?

• Are there rogues in your sector?

• What is the care factor at each level of the
  organisation ?

How do you integrate local and international
students?
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• How would you rate the quality of the programs?

• Where and why ?

Is it the same standard as the course delivered
in Australia?

• Is everybody happy with their cut ?

Is your College getting adequate returns?
Is it taught and assessed in English ?

• Yes !! No !! Don't know ?

What are the risks to your College ?

• Do students have the same IELTS as those studying
  in Australia ?

• Break even but is nil cost for onshore
  recruitment

Who teachers your programs?
Is there an impact on the quality of your
domestic programs ?

• Yes, but not enough to mitigate the high risks
  financial and College reputation

• Are teaching staff appropriately trained ?

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• Does your Colleges marketing strategy link to
  migration ?

• What are the risks?

What are the returns for each market segment?

• Do your staff need specialised training?

Can this market be segmented ?
Who are your potential partners ?

• Are there any special licensing or registration
  requirements for the College?

What are the onshore and off shore markets ?
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• Is your College active in this market sector ?

Is it different to other parts of your mix ?
Who are your potential partners ?
Can this market be segmented ?
How do you staff these projects?
Most require long term assignments i.e. 1 to 5
years
Aid work funded by key donors such as AusAID?
None, go it alone
Partner with an AMC
Project work funded by foreign Governments?
Partner with other RTOs
There is a limit on how many staff you can draw
from your own College?
Short, medium and long term work funded by
multinational companies?

• What are the risks?

How do you keep them?
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What is the right product mix for your College
for next 5/10 years?
What about growth ?
Consolidate ?
Slow growth ?
Same?
Need to grow fast ?
All 4 segments ?
Target one or 2 ?
How much is enough ?
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How will you define your market ?
Poverty Exploitation Misery
Live Learn Grow
How will your College stand out from the pack ?
Who are your potential partners ?
Global experience Professional learning
model On/offshore QA
Who are your competitors?
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International activities essential for most
Colleges
Many examples of world class activities
Still a lot of work to do as a sector
Best wishes to you, your College and TDA for
next 10 years
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TAFE International 10 years of growth and
success Where to next?