Corporate Game Plan

1
Insert Corporate Logo of Key Account

• Corporate Game Plan
• (Type Key Account Name Here)

2
Type Key Account Name Here

• Head Office Type Address Here
• Billing Address Type Address Here
• Total Stores 00

Information sourced from Candidates Pre work and
market map exercise
3
Type Key Account Name Here

• Total Business Turnover ?
• Types of Business Involved in ?
• Amount of Employees ?

Information sourced from Candidates Pre work and
market map exercise
4
Category Overview

• Category contributes 000 million per year to
  Retail sales
• Your Company contribution 00 mill
• Category profit 00 mill
• Your Company contribution 00 mill
• Share of Industry 00
• Cigarette category gross margins 00

Information sourced from Candidates Pre work and
market map exercise
5
Category Overview

• Total Account Volume 000 mill
• Average Store Volume 00.0 mill
• Your Company Share of Business 00.0
• Competitor 1 00.0
• Competitor 2 00.0
• Competitor 3 00.0
• Competitor 4 00.0
• Category mix premium 00.0 mainstream
  00.0 super value 00.0

Information sourced from Candidates Pre work and
market map exercise
6
Category Overview

• Merchandising Focus ?
• Handling Focus ?
• Pricing Focus ?

Information sourced from Candidates Pre work
7
Contract Overview

• Contracts - History of Agreement
• Detail date and term of previous agreements and
  payment

Information sourced from Candidates Pre work
8
Category Overview

• Outline the Payment
• Outline the current contract Agreement.

• Outline the Conditions

Information sourced from Candidates Pre work
9
Organisational Chart
Information sourced from Candidates Pre work
10
Personality Profiles

• Name Type Name Here
• Title Type Position Title Here
• Profile Type of Person
• Focus Key Drivers in which this person focuses
  on
• Your Company Type how Your Company should work
  with this person

Information sourced from Candidates Pre work and
market map exercise
11
Personality Profiles

• Name Type Name Here
• Title Type Position Title Here
• Profile Type of Person
• Focus Key Drivers in which this person focuses
  on
• Your Company Type how Your Company should work
  with this person

Information sourced from Candidates Pre work and
market map exercise
12
Personality Profiles

• Name Type Name Here
• Title Type Position Title Here
• Profile Type of Person
• Focus Key Drivers in which this person focuses
  on
• Your Company Type how Your Company should work
  with this person

Information sourced from Candidates Pre work and
market map exercise
13
Account Profile
14
Key Issues

• Type a summary of the key issues from the
  previous SWOT analysis.

15
Accounts Category Goals

• Type a list of objectives that the account has in
  relation to the category.

16
Your Company Objectives

• Type a list of top line objectives that Your
  Company have within the account.

Information sourced from Candidates Pre work and
market map exercise
17
Your Company Objectives

• 2002 Share Target
• Type the actual established target
• 2002 Volume Target
• Type the actual established target

Information sourced from Candidates Pre work and
market map exercise
18
Your Company Objectives

• Highlight opportunities available within the
  account.

Information sourced from Identifying
Opportunities Session
19
Key Strategies

• Highlight how opportunities will be achieved.

20
Timeline

• Highlight timings required to achieve strategy
  components and those people responsible for
  achievement.