Pet%20License%20Campaign

1
Pet License Campaign
2
Campaign Strategy
Message Licensing will help return your lost pet
to you.
Licensing pays for adoption and protection
services that can help reduce or eliminate
euthanasia of adoptable animals.
3
Promotion
4
Our Approach

• License Amnesty
• Grocery Store Outlets
• Application Destinations Jiffy Lube, AW, Papa
  Johns
• Multi-Media
• Target Pet Owners
• Network Television to Reach Masses
• Cable TV to Build Frequency
• Radio to Support Promotions
• Web Site to Support Communicate Message

5
Other Avenues

• Response to Date
• Newspaper Ad 338
• Spokane.net 37
• Spokanecounty.org 41
• Envelopes 207
• Inserts 1,357

6
Pet License Revenue

• Year Amount
• 2002 307,826.00
• 2003 316,895.53
• 2004 356,598.00
• Based on revenue received through 6/30/2004
  this is only an estimate!

7
(No Transcript)
8
(No Transcript)
9
From Here!
Remaining 2004 Campaign Flight
Dates September 6th 12th, 20th
26th October 4th 10th, 18th
24th Media Cable(120,000 Homes) 30 sec.
Commercial 1,000 spots per
week Radio(Classy STAR FM) 30 sec.
Commercial 80 spots per week
10 sec. Website mention
100 spots per week Spokesman Review 3 col x 6
Application Ad Last Sunday of each month
10
Inserts

• Spokane County Property Tax Bills Jan.
  210,000 pieces
• Vera Water Power Bills June 10,000
  pieces
• Spokane Co. Utilities Bills May 26,000
  pieces
• Oct. 26,000 pieces
• Scraps Pet License Renewals All Year
  33,000 pieces