Online Community ????

1
Online Community ????
--------------------------------------------------
--------- Daum Communications Corp. Yoo
Jeong-Won , Online Services Manager Office
02)550-9970 / Mobile [phone] e-mail
janus_at_daumcorp.com / ICQ 52749951
2
Preface Online Community ???
?
???
- ?? ???? - the Pacipic Ocean
??
- ?? - the Amazon River
3
? ?
1. Online Community ??
2. ?? ?? ? ???? (???)
3. ?? ???? (????)
4. Online Community? ????
5. 4C ?????? ??
6. Online Community? ?? ? ??
7. Online Community ????? ??
8. Online Community? ???? ??
. Conclusion Online Community ??? ?? ????
4
1. Online Community ??
??
????, ?????
??? ??? ?? ????
???? ????? ?(?)? ??

• ???? ????
• ??? ???
• ?? ??? ???? ???

???
Tripod ??
Daum? ????
Yahoo, eBay, AOL
Net Gain ?????? ?? ???? ??? ????
????
???, ???, ??, ??, ???, E-Mail
????
????, ???, ???? ?
5
2. ???? ? ???? (???)
???(?) ????
?? ????

• ??? ?????
• ??? ??? ??? ?? ????
• ???? ????? ??
• freechal, cyworld, clubforyou, dvvb ?

??,??,???? ?? ???? ?? ??? ??? ?? Daum,
Lycos, Naver, DreamWiz, intZ ?
?? ? ??? ????
PC ?? ????

• ???? ?? ??
• ??? ?? ? ???? ???? ??
• ????? ?? ??
• skylove, sayclub, ohmylove, uin ?

• ???
• ?? PC?????? ????? ??
• ??? ?? ? ???
• ???,???,???? ?

6
3. ?????? (????)
1) Yahoo! (Yahoo Club, Geocities)
Yahoo? ??? ???? ?????? ????
??? Add-on
2??? ????
?? ????? ??? ?? ???? ? ????? ?
???(??)? ???? ?? Promotion
7
3. ?????? (????)
2) AOL
????? Club, ???? Club Gardener
4C? ??? ??
??? ???? ??? ??? ??? ?? ??
8
3. ?????? (????)
3) Talkcity
???? ????, ?? ? ?? ??? ??
????? ???
9
3. ?????? (????)
4) Tripod
???? ??? ???? ???
??????? ? Membership Perks
??? ??? ? ??? ?? ????? ??? Tripod? Help
10
3. ?????? (????)
5) Amazon
?? ??? ??
Core? ???? ?? ??? ???? ???? ???? ?? 3C? ????
??? ????.
11
4. Online Community? ????
? ?
3
2
1
4
???? (activator)
???? (customer)
???? (collaborator)
???? (evangelist)
???? ??? ??
????
???? ??? ??(?) ????
???? ??? ???/???
???? ??? ??
???? ????? ????
???? ???? ????
????? ???? Cash Back ??????
??? ??????? ??
??
???? -??? -????? -??????
???? -????? -????? -????
??? ?? -????(??? ??)-????(??? ???) -????(??)
???? -??????-???? -????(?????)
? ? ? ?
12
5. 4C ?????? ??
Commerce
Gifts Shopping Auction Stocks Payment
????? ??? ????,??
???? ????
Personal Identity
Communication
Community
Digital ID Address book Schedule Resource
E-mailChatting Messenger E-card FaxMobile
????? ??? ??? ??
???? ???? ????
Contents
News Education Entertainment
13
5. 4C ?????? ??
14
6. Online Community? ??? ??
??????? ??
????? ??
???, ??? ?? ??
????? ???? ???? ???? ??? ??? ????? ??????? ??
???? ??? ????? ???? ???? ????. ?? ??? ??? ????
??? ????
???? ?? ??
?? ?? ?? (???)
??? ???, ???? ????
????? ??
Incoming Spam, Relay Spam
????
??/??/?? ???
??, ???, MP3, ??? ?? ?
??
??? ??
Anti Community
H.O.T vs ???? , S.E.S vs Fin.K.L ?
15
7. Online Community ????? ??
??
??? ??? ??
????? ?? ????? ?? ??? ??
??? ??? ??
???? ?? ????(Contributor - Collaborator,
Evangelist)
?? ?? ?? / ?? ??
Daum vs CyWorld / Daum vs Freechal
????? ?? ??? ??
DB ???, ??? ?????? ??? ??
???? ???
??? ?? ??, ????? ???
??
Promotion
TV, ??, ?? ? Offline Promotion / ???? Online
Promotion
Profit Share
Lycos? ????? ???, Dreamwiz ? ???? ?..
??? ??? ????
AOL 1? 9???, ????, ????, ????, ?? ??? ?
???? ??
????, ????, ???? ?
?????? ??
Daum dCafe, intZ Zzone, Daum ???? ??? ?
16
8. Online Community? ???? ??
Affiliate Program
Portal
????
Cyber Agent
Matching Service
Community Commerce
Solution Provider
Application Service
17
Online Community ??? ?? ????
????
????
??/???/??? ????/?? ?????/???? ?????? (??? ??)
??,???(??)???,???,??????? ? ??????????????,
??, My???????, New?????? ???????
??? / ???? / ??? / ??? ???
????
?? ?? ??????? ????? ?????! lt-- ??!! ???
????? ??? ???? - ????? ???? ? ??? ?? (AOL 1?
9?? - ????? ??? ???? ????? (Amazon? 20?)
Case Study
???? Profit Share ??? ?? ?? ?????? ??
??? ??? ?? ??? (???,???) ????? ??, ??/??/??
?? ??? ?? ???? (???,???,??,???? ?)