Sociocultural Forces

1
Sociocultural Forces

• Chapter 6

2
Culture

• The sum total of beliefs, rues, techniques,
  institutions, and artifacts that characterize
  human populations.
• Learned patterns of behavior
• Ethnocentricity
• Effects on
• Marketing
• HR
• Production

3
Sociocultural Components

• Aesthetics
• Attitudes and Beliefs
• Religion
• Material Culture
• Education

• Language
• Societal Organizations
• Legal Characteristics
• Political Structures

4
Aesthetics

• Art
• Symbols
• Feng shui
• Music
• Folklore

5
Attitudes and Beliefs

• Attitude toward time
• What do Americans want?
• Be punctual
• Manana
• Siestas
• Impressions of Americans
• Directness and drive
• Deadlines

6
Attitudes and Beliefs

• Attitudes toward Achievement
• Americans
• Some other countries
• Demonstration effect
• Job prestige
• Attitudes toward Change
• What hastens change?

7
Religion

• U.S.
• Christian
• Atonement through Christ
• Catholicism
• Protestant work ethic
• Asian Religions
• Hinduism
• Cycle of birth, death, and reincarnation
• Caste system
• Buddhism
• Renounce desires to achieve enlightenment

8
Religion

• Asian Religions (contd)
• Jainism
• Nonviolence doctrine
• Sikhism
• Bridge between Islam and Hinduism
• Confucianism
• Jen, Li
• Taoism
• Yin/Yang
• Shintoism
• Japan

9
Religion

• Islam
• Five pillars
• Two divisions
• Shia
• Sunni
• Animism
• Spirits in nature

10
Material Culture

• What is it?
• Technology
• Seven benefits
• Concerns
• Cultural aspects
• Technological dualism
• Appropriate technology
• Boomerang effect
• Government conrols

11
Education

• Yardsticks
• Literacy
• Trends
• Brain Drain
• Reverse Brain Drain
• Why?
• Womens Education Trends

12
Language

• Spoken Language
• Delineate cultures
• Foreign languages
• Lingua franca
• English as formal language of business
• Why learn a foreign language?
• Translation
• Backwards translation
• Technical terms
• French v. English
• No Unpleasantness

13
Language

• Unspoken Language
• Gestures
• Closed doors
• Office size and location
• Conversational distance

14
Language

• Gift-Giving
• Acceptable gifts
• Bribery
• Extortion
• Transparency International
• Questionable
• Greasing the skids
• Foreign Corrupt Practices Act

15
Societal Organization

• Kinship
• Extended
• Members responsibility
• Surnames
• Associations
• Age
• Gender
• Free association

16
National Cultures

• Hofstede
• Individualism v. Collectivism
• Large v. Small Power Distance
• Strong v. Weak Uncertainty Avoidance
• Masculinity v. Femininity