Consumer Magazines ? Business-to-Business Magazines ? Books ? Internet

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Consumer Magazines ? Business-to-Business
Magazines ? Books ? Internet Distribution ?
Merchandising Services
ONLINE ADVERTISING PROGRAMS
Prepared For
September 2005
BOWTIE INC. / CONFIDENTIAL
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Program One CAT Mission
108,000 monthly banner impressions distributed throughout the forum and Ask the Vet sections of CatChannel.com. Impressions divided among three sizes (leaderboard, skyscraper, square) to maximize effectiveness.
Clorox to sponsor Club Cat blogs. Clorox logo on all Club Cat blogs. Estimated 450,000 impressions/month
Cat Blog sponsorship
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Program One CAT Mission
Clorox to sponsor the Health section of CatChannel.com. Sponsorship would include a sponsored download TBDand Clorox logo on all Advocacy articles. Estimated 65,000 impressions/month
Clorox widget available for download in Club Cat users account. Estimated 80,000 impressions/month
Clorox Widget
Health section sponsorship
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Program Two Fresh Step
408,000 monthly banner impressions distributed throughout CatChannel.com. Impressions divided among three sizes (leaderboard, skyscraper, square) to maximize effectiveness. Clorox to sponsor online video section of CatChannel.com. Sponsorship would include Clorox logo on all video indexes. Estimated 7,500 impressions/month Clorox to take over the CatChannel.com home page once a month. Estimated 2,600 impressions/month Clorox to roadblock the CatChannel.com home page once a week. Estimated 31,000 impressions/month
Video sponsorship
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Program Two Fresh Step
Viral email campaign in the CatChannel.com Club Cat profiles saying Look at my cats web page for email to users cat-loving friends. Estimated 9,000 impressions/month Sponsor a visitor poll on CatChannel.com. Estimated 1,500,000 impressions/month Clorox to sponsor advertorial in the Litterbox section of CatChannel.com Advertorial (written by Clorox) includes banner advertising to drive traffic to the article. Estimated 100,000 impressions/month.
Viral Email Campaign
Poll
Advertorial
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Program Pricing CAT Mission
Month Program
Length of Campaign 9 months 9 months
Banner Ads/Month 108,000 972,000
Cost of Banners 2,509 22,583
Club Cat Blog Sponsorship 4,500 40,500
Health Section Sponsorship 1,000 9,000
Widget in My Account 2,000 18,000
PROGRAM COST 90,083
TOTAL IMPRESSIONS DELIVERED 6,327,000
EFFECTIVE CPM 14.23

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Program Pricing Fresh Step
Month Program
Length of Campaign 9 months 9 months
Banner Ads/Month 408,100 3,672,900
Cost of Banners 9,268 83,413
Video Sponsorship 1,000 9,000
Viral Email 1,000 9,000
Poll Sponsorship 2,000 18,000
Litterbox Advertorial 2,500 22,500
Home Page Takeover 1,000 9,000
Home Page Roadblock 1,000 9,000
PROGRAM COST 159,913
TOTAL IMPRESSIONS DELIVERED 18,531,900
EFFECTIVE CPM 8.63