Jonathan Wiita

1
Bridging the Gap to Create Innovative Thinking
for Global Sustainability

• Jonathan Wiita
• Michigan State University
• USA

2
Objective

• Face the Facts
• Identify a current global crisis
• Technology and Methodology
• Share and connect current innovative problem
  solving
• Establish a Vision
• Shift from who created the problem to who is
  going to solve it

3
Face the Facts

• Why is water important?

Over the past 100 years Water Usage has increased
By a factor of six
That is Twice the Rate Of Population growth
http//www.ibm.com/ibm/gio/media/pdf/ibm_gio_water
_report.pdf
4
Average National Water Footprint
http//www.waterfootprint.org/?pagefiles/WaterFoo
tprints
5
Face the Facts

• Ogallala Aquifer
• Supports one fifth of total U.S. agricultural
  harvest
• 90 of water pumped is used to irrigate crops

http//pubs.usgs.gov/fs/FS078-03/pdf/FS078-03.pdf
6
Face the Facts

• Key Global Issues
• Access to potable water
• Disease and contamination

• Solutions from Past and Present
• Municipal water systems
• Redistribution

http//www.ibm.com/ibm/gio/media/pdf/ibm_gio_water
_report.pdf
7
Technology and Methodology

• Technological Innovation
• Driven by humans wants and needs
• A tool not a solution
• Powerful change catalyst
• Methodology
• Theories, concepts, and ideas
• Related to discipline or field of Inquiry

8
Technology and Methodology

• Q How is this Connected to Water?
• A
• Dialogue to utilize Innovation
• Rise in environmental awareness
• Sustainable solutions now

9
WHO

• Building A Smarter Planet
• Green Sigma
• Lean/6-Sigma

• 6-Sigma
• Motorola and General Electric
• Application of statistical tools to find root
  causes
• Produce metrics to develop systems and processes
• Lean
• Toyota Production System
• Way to boost productivity, facilitate
  organization, and change culture
• Do more with less

water
www.ibm.com
10
WHO

• Approach to business
• The Goal
• Manage and reduce water/energy usage and
  inefficiencies
• Part of the big picture

water
11
Additional Examples
Farm to Fork
Field Shuttle
Harvest
Final Delivery
Storage
Precooling
Transport
12
Establish a Vision
1. Non-Traditional Application of Knowledge and
Skills
5 Steps
13
Establish a Vision
2. Continue Research and Development
14
Establish a Vision
3. Utilize multiple Industries and Disciplines
15
Establish a Vision
4. Build Community
16
Establish a Vision
5. Lead
17
Conclusion

• This vision is partially executed
• Time never stops
• We are interconnected and interdependent
• Start the new conversation
• Introspective look
• Identify you skills and abilities
• Share

18
Thank You!
Japan ????????
Malaysia Terima Kasih
Ukraine ????????? ???
Thailand ?????
Tiawan ??
Mexico Gracias
Argentina Gracias
Russia ????????? ???
Netherlands Dank u wel
France Merci
Peru Gracias
China ???
Canada Thank you
Brazil muito obrigado
S. Korea ?????
Germany Danke
Mongolia Bayarlalaa
Vietnam Cam on
Indonesia Terima Kasih
Philippines Salamat