THE ART OF PERSUASION

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THE ART OF PERSUASION

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PERSUASION

• To cause (someone) to do something by means of
  argument, reasoning or entreaty (request).

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PERSUASION

• To win over (someone) to a course of action by
  reasoning or inducement (influence).

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PERSUASION

• To make someone believe something to convince
  someone.

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3 Kinds of Arguments

• ETHOS
• Logos
• pathos

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ethos

• Appeals to sense of ethics and morals
• Right or wrong

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ethos

• Its not right to steal.
• If you smoke, you are also risking the health of
  those around you
• Cheating is morally wrong.

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logos

• Appeals to sense of logic. Use reason.

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logos

• When people steal, it forces store owners to
  raise prices to cover the cost, and everyone
  suffers.
• If you cheat, you dont learn what you need to
  learn, so you are actually cheating yourself

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pathos

• Appeals to feelings and emotions

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pathos

• I dont want you to dieso please dont smoke!
  (guilt)
• If you cheat, your guilty conscience will keep
  you awake at night!
• If you cheat, you might get caught! (fear)

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PERSUASION TECHNIQUES

• TOOLS FOR PERSUASION

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FACTS

• BITS OF INFORMATION THAT CAN BE PROVEN
• Last year, 2 million people died from smoking

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examples

• My Aunt Sally was a victim of smoking. She died
  of lung cancer.

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Expert opinions

• Beliefs by someone who is considered an expert in
  the field
• The Surgeon general of the United States has
  warned against the dangers of smoking.

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logic

• A series of thoughts that lead to a conclusion
• It is easy to see how years of filling your lungs
  with hot smoke can ruin your health.

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Emotional appeals

• Build on a persons feelings
• So, please, dont smoke. If you cant quit for
  yourself, quit for the people who love you.

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