Sistem Informasi Enterprise

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Sistem Informasi Enterprise
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Pertemuan 1

• Dasar-dasar Sistem Informasi dalam Bisnis
• Overview
• Perbedaan antara SI dan TI
• Perbedaan antara data, informasi dan knowledge
• Komponen dan proses dari SI
• Proses bisnis dalam enterprise

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Pertemuan 2

• Persaingan dengan Teknologi Informasi
• 5 kekuatan dalam persaingan
• 5 strategi dalam persaingan
• Beberapa strategi dan karakteristik dari virtual
  company

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• IT dapat merubah persaingan dalam dunia bisnis
• Peran jaringan SI dalam perusahaan
• 1. memungkinkan perusahaan untuk berkoordinasi
  dengan perusahaan dengan jarak yang jauh
• 2. Transaksi pesanan pembelian, dan pembayaran
  dapat dilakukan secara elektronik sehingga
  mengurangi ongkos produksi dan jasa dari luar
  perusahaan
• 3. terbentuknya efisiensi dan hubungan baru
  antara organisasi, pelanggan, suplier, dan menata
  ulang batasan organisasi.

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Contoh perusahaan digital

• Amazon.com
• Wal-mart

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Perusahaan TOP 1000 di Dunia
No Nama Perusahaan Market Value (Billion of US Dollars)
1. Microsoft 407.22
2. General Electric 333.05
3. IBM 214.81
4. Exxon 193.92
5. Royal Dutch / Shell Group 191.32
6. Wal-Mart Stores 189.55
7. ATT 186.14
8. Intel 180.24
9. Cisco Systems 174.09
10. BP Amoco 173.87
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Peringkat Nama Perusahaan Market Value(Billion of US Dollars)
20. America Online 129.07
37. Dell Computer 87.34
38. Nokia 87.20
39. Daimlerchrysler 86.87
91. Sun Microsystems 46.08
93. General Motors 44.82
102. Compaq 40.27
105. Boeing 39.35
122. Oracle 35.72
148. Yahoo! 29.45
220. Ebay 21.40
254. Amazon.com 18.91
306. Priceline.com 16.09
944. Lycos 3.34

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Top 200 Emerging-Market Companies di Indonesia
Peringkat Nama Perusahaan Market Value(US Millions)
63 Telekomunikasi Indonesia 4479
77 Gudang Garam 3812
145 Indah Kiat Pulp Paper 2454
167 Indonesian Satellite (Indosat) 2122
188 Indofood Sukses Makmur 1871
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• Sistem informasi strategi adalah
• Merupakan bagian dari sistem informasi
• Menggunakan IT untuk membantu kinerja dari suatu
  organisasi
• Meraih keuntungan dalam persaingan
• Mengurangi kerugian dalam persaingan
• Menemukan strategi enterprise lain yang objektif

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5 Kekuatan dalam Persaingan
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5 Strategi dalam Persaingan

• Cost Leadership
• Differentiation Strategy
• Innovation Strategy
• Growth Strategy
• Alliance Strategy

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• 1. Cost Leadership
• Mengurangi biaya produksi
• Membantu suppliers atau customers mengurangi
  biaya
• Meningkatkan biaya bagi para pesaing
• Example, Priceline uses online seller bidding so
  buyer sets the price
• 2. Differentiation Strategy
• Deveslop ways to differentiate a firms products
  from its competitors
• Can focus on particular segment or niche of
  market
• Example, Moen uses online customer design

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5 Strategi dalam Persaingan

• 3. Innovation Strategy
• Find new ways of doing business
• Unique products or services
• Or unique markets
• Radical changes to business processes to alter
  the fundamental structure of an industry
• Example, Amazon uses online full-service customer
  systems
• 4. Growth Strategy
• Expand companys capacity to produce
• Expand into global markets
• Diversify into new products or services
• Example, Wal-Mart uses merchandise ordering by
  global satellite tracking

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• ABCDE
• Assesment as is, situation
• Baseline gaps, PPF
• Component misi visi
• Down to specific performance measure
• Evaluate review progress, actions

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5 Strategi dalam Persaingan

• 5. Alliance Strategy
• Establish linkages and alliances with
• Customers, suppliers, competitors, consultants
  and other companies
• Includes mergers, acquisitions, joint ventures,
  virtual companies
• Example, Wal-Mart uses automatic inventory
  replenishment by supplier

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Strategi yang lain

• Lock in customers and suppliers
• And lock out competitors
• Deter them from switching to competitors
• Build in switching costs
• Make customers and suppliers dependent on the use
  of innovative IS
• Barriers to entry
• Discourage or delay other companies from entering
  market
• Increase the technology or investment needed to
  enter

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Strategi Lain (lanjutan)

• Include IT components in products
• Makes substituting competing products more
  difficult
• Leverage investment in IT
• Develop new products or services not possible
  without IT

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Apa itu Virtual Company?

• A virtual company uses IT to link
• People,
• Organizations,
• Assets,
• Ideas
• Creates inter-enterprise information systems
• to link customers, suppliers, and competitors

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Karakteristik Virtual Company

• Use of internet IT provide computing
  communications resources
• IT enables management of a network of people,
  knowledge, financial physical resources
• Takes advantage of rapidly changing markets

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