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1
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2000?7?18?

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2
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3
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1998?1999??
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• ????? ?????????????????????????????(????1997?)
• Principles of Marketing SEVENTH EDITIONPhilip
  Kotler, Gary Armstrong (Hall International, Inc,
  1997)

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• ??????????????????????(????1998?)
• ??????????????????(?????1979?)

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4
??????????
2000??
???????????????????????
Marketing An Introduction FIFTH EDITION Gray
Armstrong, Philip Kotler (Prentice Hall, 1999)
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??????????????? ????(????1998?)
????
5
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2000??????????? MARKETING An Introduction
???????
6
????2
????????????? ???????????
????????????? ???????????????
7
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?????2????????

• ???????(?????????????????)
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1998

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• ?????? (???????????)

1999

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2000
8
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2000?????? ???????????
9
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10
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11
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12
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13
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14
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15
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????FP3900? TDL FP5200?

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16
??????(Promotion Strategies)

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• TV????????????????
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17
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18
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