Effective risk communication

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• Effective risk communication

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The basis of effective risk communication

• To establish yourself as a trustworthy and
  reliable source of information, with access to
  trusted scientific sources of information
• Be transparent
• Involve stakeholders in decision making where
  possible

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Using risk communication principles

• Explain the facts clearly
• Understand public perceptions and prepare your
  information carefully
• Involve stakeholders, and agree clear parameters
  for their involvement
• Improve dialogue
• Continue to work towards acceptance as a trusted
  and credible party
• PREPARATION, PRACTICE, TRAINING

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• Effective risk communication