Red Ginseng Energy Drink

1
Red Ginseng Energy Drink Pills

• 2010/09/27
• Elly Jason

2
Outline

• Product introduction
• Marketing plan
• Cost
• SWOT analysis
• Conclusion

3
Product Red Ginseng Energy Drinks and
Pills Logo Power up!
4
Product Description

• Main ingredient Red Ginseng
• Effects of Red Ginseng
• - Increasing energy
• - Stimulating sexual function
• - Reducing the incident of cancer
• Natural healthy ingredient

5
Energy Drink Industry
The U.S. domestic market 10 billion Market
structure
6
Competitions
Red Bull
Monster
7
Slogan
Power up! To be in the best of health. No
caffeine in it.
8
Marketing Strategy
9
Cost
Item Price
Retail price in Korea 1
Shipping 8 / 1 cubic foot 0.02 per bottle
Duty 0.05 (approximation) ( free for ginseng root 0.01 for beverage with 0.06 liter )
Source http//uboxworldwide.com/international-shi
pping/korea_south/
http//usitc.gov/publications/docs/tata/hts/bychap
ter/1002C12.pdf http//usitc.gov/pu
blications/docs/tata/hts/bychapter/1002C22.pdf
Total cost 1.07 / bottle Retail price
1.99 ( Red bull 1.99,
Monster 2.29 )
10
SWOT Analysis
Strengths 1. Healthier 2. High quality ginseng
resource 3. Variety of ginseng product 4. Price
Weaknesses 1. Flavor 2. People might not be
familiar with ginseng
drink and pill
Opportunities 1. Awareness of Healthy
food 2. Up coming FTA between Korea and
the U.S.
Threats 1. Taste of American
consumer  2. People in the U.S. get used to
drinking coffee
11
Conclusion

• A healthier alternative to energy drink
• A challenge to change peoples habit of drinking
  energy drink
• To expand the market to the North South America
  in the future

12
References

• http//en.wikipedia.org/wiki/Ginseng
• http//www.kgc.or.kr/front/kgc/network/network.do
• http//researchwikis.com/Energy_Drinks_Market
• http//supermarketnews.com/profiles/top75/2010/ind
  ex.html/
• http//www.pe2000.com/caffeine.htm
• http//kgc.or.kr/brand/product.do?productCtgryGrou
  p3nav2_4_0
• http//uboxworldwide.com/international-shipping/ko
  rea_south/
• http//www.export.gov/FTA/korea/index.asp
• http//en.wikipedia.org/wiki/Main_Page
• http//usitc.gov/publications/docs/tata/hts/bychap
  ter/1002C12.pdf
• http//usitc.gov/publications/docs/tata/hts/bychap
  ter/1002C22.pdf