Delivering solutions through creative on the ground partnerships and pioneering policy design.

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• Delivering solutions through creative on the
  ground partnerships and pioneering policy design.
  

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We already receive too much information
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Strategies to overcome these barriers

• Communication
• Commitments
• Prompts
• Norms
• Incentives
• Build Community (Make it Fun!)

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People act when

1. They are aware of an issue
2. They feel it affects them personally
3. They can do something about it

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A 10 STEP PLANNING PROCESS FOR PUBLIC RELATIONS

• Institutional mission statement goals
• Public relations goals stemming from the above

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Behavior / Demand
Reducing use of fossil fuels
Financing
Workforce
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A 10 STEP PLANNING PROCESS FOR PUBLIC RELATIONS

1. Publics (internal, external) by priority
2. Opinion Leaders in each public
3. Desired behaviors (objectives) things they can
   do, things we hope they will not do. Specific.
   Measurable. Achievable.
4. Research what do we know, what do we need to
   know

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A 10 STEP PLANNING PROCESS FOR PUBLIC RELATIONS

• 7. Barriers structural difficulties that need
  to be overcome
• Strategies, theories, tactics relevant to
  planning activities to reach build positive
  relationships with each public
• Budget manpower, mind power, machinery, money
• 10.Evaluation how will we know we achieved
  objectives?

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• Thank you!
• Roger Stephenson, APR
• rstephenson_at_cleanair-coolplanet.org