George Novoson

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• George Novoson
• Vice President Business Development
• gnovoson_at_eldercarelink.com
• 781-769-7295

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ElderCarelink Who are we?

• Internet-based referral service
• Free to consumers
• We offer choice
• Specializes in eldercare case matching for
  families
• Nationwide All 50 states
• Serviced over 450,000 families

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The Elder Care Market

• 1 in 4 families in USA caring for an aging parent
• 17M seniors gt75, 4M seniors gt 85 Population to
  double in 25 years
• Number 1 concern Elders want to stay in their
  home as long as possible
• More and more elders living long distances from
  family
• Complexity in navigating elder service system
  increasing
• Financing of elder care is increasingly becoming
  a problem for families

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Finding and Servicing Caregivers
Internet Searches (millions per month)
Consumers land on ElderCarelink Site and Complete
The Caregiver Needs Survey
Senior Market Industry Partners
Needs Survey is processed against provider
qualifications screening criteria (filters)

• Elder care Publishers
• Financial Service Companies
• Health Service Organizations
• Media Companies

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A Comprehensive Assessment

• Home Care
• Housing
• Durable Medical Equipment (DME)
• Elder Law
• Financial Services

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ElderCarelink Matching Process
Caregiver Needs Survey
Provider Lead
Consumer Match Email
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The Questions We Ask

• First we ask about their health service, housing
  and medical equipment needs
• Next we ask if they need assistance with planning
  for and paying for eldercare such as
• Financial Planning
• Estate Planning
• Senior Financing Options ( i.e. reverse
  mortgages, life settlements)
• Long Term Care Insurance (LTCI)
• Legal Advice

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More Qualifying Questions

• For Long Term Care Insurance
• Your survey indicated an interest in "Long Term
  Care Insurance" or Long Term Care Planning".
  Please select the response which best reflects
  your particular need
• Options which are available for the care
  recipient
• Just looking for general information on LTC
  insurance
• Options that would be available for myself
• Question about eligibility and/or
  affordability
• Options for both myself and the care
  recipient
• None of the above / Not really interested

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More Qualifying Questions

• For Senior Financing Options / Reverse
  Mortgages
• Your survey indicated an interest in "Senior
  Financing Options / Reverse Mortgages".
• Please select all which apply to the Care
  Recipient
• 62 years old or older
• Currently owns a home
• Currently resides in the home and wishes to
  continue to do so
• Market value of home exceeds any current
  mortgage or loans

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Some important things to know about Caregivers
using ElderCarelink

• Boomers and Sandwich Generation (45 - 65)
• They have immediate care needs
• Just finding out how expensive long term care is
• Need support, information and options
• They represent two generations
• The care recipient (i.e., the aging loved one)
• The caregiver (i.e., healthy spouse or adult
  children)

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We Compliment Local Referral Networks
FinancialPlanner
Geriatric Care Manager
Elder Law Attorney
Homecare
ElderCarelink Care giving Family
Insurance Agent
Skilled Nursing Facility
Reverse Mortgage Agent
Assisted Living Facility
Home Modification
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Special Introductory Program for CLTC Graduates

• Showcase listing with CLTC Logo in
  www.ElderCarelinkdirectory.com for 1year
• Positioning of CLTC Graduates in Caregiver
  Information Series
• Referral Program 20 Introductory LTC Insurance/
  Financial Service leads

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Summary Viewing Page
Search Results on the ElderCarelink Directory
Website www.eldercarelinkdirectory.com
Icon links to CLTC Overview
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Detailed View
Icon links to CLTC Overview
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Links to Showcase Directory Listings
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How much does it cost?CLTC Introductory Package

• 329 - providing you with savings of 65 off the
  regular prices. This package of services would
  normally sell for 939
• If you already receive our leads you can obtain a
  showcase listing in our directory for 79.

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To Enroll

• Graduates Benefits page on www.ltc-cltc.com
• www.eldercarelink.com/provider/cltc.aspx
• Call ElderCarelink at 508-881-0831

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Questions?