Marketing Final Project

1
Marketing Final Project

• Eight Steps to an A

2
Part 1 Marketing Plan

• Written Report
• 1-2 pages in length
• Divided by headings of seven functions

3
Part 2 Estimate of Costs

• One page summary of anticipated costs
• Example
• Fabric 6.00
• Zippers 2.00
• Colored Dye 1.00
• Thread 0.50
• Total Cost 9.50

4
Part 3 Promotional Material

• Create an item used to advertise your product
• Options Flyer, poster, commercial

5
Part 4 Distribution Chart

• Create a visual (poster, flow chart) showing the
  channel of distribution used and the types of
  transportation utilized

6
Part 5 Marketing Research Survey

• One page questionnaire
• Approximately 10 questions long
• Focus on correcting a potential problem or
  gathering preference information

7
Part 6 Warranty

• One paragraph (4-6 sentences)
• May modify an existing warranty and change to fit
  your product

8
Part 7 Packaging / Product

• Create a model of your product and the packaging
  it will be sold in
• OR
• Create an image of what your product and
  packaging will look like

9
Part 8 Presentation

• During the finals period
• Present and describe the seven previous
  components
• Professionalism and organization will be assessed
• Extra Credit Wear business attire for your
  presentation

10
Points
Marketing Final Project Grade Rubric Marketing Final Project Grade Rubric Marketing Final Project Grade Rubric Marketing Final Project Grade Rubric Marketing Final Project Grade Rubric Marketing Final Project Grade Rubric
Marketing Plan - Typed Marketing Plan - Typed Marketing Plan - Typed Presentation Extras Presentation Extras Presentation Extras
Financing 5 Estimate of Costs 5
Pricing 5 Warranty 5
Promotion 5 Promotional Material 5
Product / Service Management 5 Packaging / Product 5
Distribution 5 Distribution Chart 5
Marketing-Info. Management 5 Marketing Research Survey 5
Selling 5 Presentation Delivery 25
Total Points Total Points Total Points Total Points 90