Real Estate Marketing Reboot Innovate > Relate > Differentiate

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3. Personal Branding for Todays Buyers
Representative
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• Personal Branding

• Create long-term relationship
• Make your name synonymous with REAL ESTATE

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Your Brand as an ABR

• Specialized education and knowledge
• In-depth knowledge of agency rules and
  regulations
• Access to timely information
• ABR designation
• Backed by REBAC of the NAR

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Unique Services

• Commitment to find the best home, location,
  price
• Money-back guarantee
• Guidance
• Bilingual services
• Moving assistance

• Home maintenance
• Referral gifts
• Free consultations with experts
• Post-transaction services

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Unique Skills

• Knowledge
• Experience
• Professional designations
• Unique backgrounds
• Community and school knowledge
• Property-specific expertise

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Niche Markets

• Neighborhoods or property types
• First-time home buyers
• Seniors
• Life transitions
• Recreational activities
• Luxury home buyers

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Personal Interests

• Shared interests offer a unique home-buying
  experience
• A clear theme, used consistently, creates
  memorable branding

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Image Building and Branding

• Be consistent
• Promote everywhere
• Web site
• Social media profiles
• Letterhead
• Business cards
• Convey value and service expectation

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Whats in a Name?

• Can you
• Use your name in a way that is memorable? Is it
  unique?
• Rhyme with other words for a catchy slogan?
• Associate your name with a picture, song, or
  phrase?

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Images and Photos

• Pictures of pets
• Casual settings in relation to events, seasons,
  or activities
• Niche-properties

What makes this photo memorable?
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Exercise Image Building and Branding

• Distinguishing characteristics
• Unique services
• Value proposition
• Slogan and brand identity
• Web site domain name

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