Principles

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Principles Elements of Design
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Principles of Design

• There are ten principles that encompass an
  interesting design.

• Repetition
• Opposition
• Subordination
• Transition
• Creativity

• Balance
• Rhythm
• Emphasis
• Proportion
• Unity

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Balance

• To bring into proportion, harmony.
• To make or be equal in weight or force.
• Formal symmetrical
• Informal not symmetrical, but balanced visually

Balanced
Not Balanced
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Rhythm

• A flow or movement having a regularly repeated
  pattern of lines, planes, or surface treatments.

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Emphasis

• Force of expression or special attention given to
  something

LOOK
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Proportion

• Golden Rectangle The comparative relationship
  between things with respect to size.

5 x 8
4 x 7
3 x 5
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Unity

• Consistent use of line, color, and texture

Oops
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Repetition

• The act of repeating lines, spaces, textures, ...

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Opposition

• Long - Short
• Thick - Thin
• Black - White

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Subordination

• Not all parts of the design have the same rank or
  value. Some are more important than others. The
  less important are subordinate, but they still
  are necessary for an effective design.

Most Important
Channel 2 Stormy Nite Meteorologist
Subordinate
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Transition

• Change from one aspect of the design to another.

Color
Shape
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Creativity

• Being imaginative or inventive, stimulating
  inventive powers.
• Making a mountain out of a mole hill.

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Elements of Design

• Six integral components in the creation of a
  design

• Light Sound
• Space
• Materials Texture

• Line
• Form
• Color

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Line

• Straight, curved, horizontal, vertical, diagonal.
• Produces a sense or movement.
• Curved graceful flow
• Horizontal increases length
• Vertical increases height
• Diagonal shows a transition

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Form

• The shape, outline, or configuration of anything.
• Some examples of specific forms are Squares,
  rectangles, circles, ellipses, triangles,
  and ovals.

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Color

• Provides definition, interest, variety, change
• red warm
• yellow attention
• green lessen tension
• blue cool, formal
• violet mystery

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Light and Shadow

• By using various combinations of light shadow
  you can create a sense of depth.

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Space

• By incorporating the use of space in your design,
  you can enlarge or reduce the visual space.

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Materials Texture Color

• By the use of various patterns combined with
  appropriate colors you can simulate various
  materials.