XBLUE Networks

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XBLUE Networks

• Inaugural Dealer Meeting

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Todays Agenda

• 730 830 Continental Breakfast
• 830 845 Welcome
• 845 945 45p Enhancements
• 945 1000 Morning Break
• 1000 1130 VoIP Applications for Small
  Business
• 1130 100 Lunch
• 100 130 XBLUE Private Label Program
• 130 300 Xplus100 Launch!
• 300 315 Afternoon Break
• 315 430 Xplus100 Launch!

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Background

• United Telephone/Sprint
• Inter-tel MPK, SPK
• Vodavi Tecom DHS
• Edigital/Comdial DX-80
• Tadiran Launched Emerald ICE
• Founded XBLUE Focus on Small Business Market

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Market Conditions

• Small Business Market Not a Priority for Main
  Players
• Technology Over Value
• Keeping up with Cisco
• Focus on Value - XBLUE 45p VM card

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Guerilla Marketing

• Marketing Warfare by Ries and Trout
• Compares War and Marketing Strategies
• 1 - Defense
• 2 Offense
• Others Flanking Position
• Small Guerilla Warfare

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XBLUE Gorilla

• Designer Series Phones
• Champions Series Phones
• Blue/Green HD LEDs
• Be Memorable, Be Unique
• End-user appeal
• May gain attention, buys charcoal phones

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Small Business Reseller

• Reseller knows the market
• Focus on value remains
• Why do you want VoIP?
• Manufacturers Support Entry level

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Product Plan

• Focus on Value determines your plan
• Maintain and enhance the workhorse stability and
  reliability of digital voice processing
• Redesign to eliminate cost
• Add top two VoIP killer apps, remote worker and
  remote office

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Blanketing Small Business
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Absolute Best Value

• Product - Substance
• Marketing Style
• Reseller Knowledge, Experience Common Sense
• EQUALS
• Best Value

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A winning Combination