RFID and Privacy

1
RFID and Privacy

• Dan White
• RFID Technical Evangelist
• Engineering Development
• Retail Solutions Division

2
Agenda

• Fears
• Facts
• Future

3
What is the reason for privacy concerns and RFID?
FEAR

• Of abuse
• Of the unknown

4
Fear of Abuse

• Hollywood

Enemy of the State
The Net
Minority Report
5
Fear of Abuse

• Biblical Prophesy

666
Premillinnial Theology
Apocalypse
Left Behind
6
Fear of Abuse

• Invasive Advertising
• - Telemarketers
• - Profiling

7
Fear of Abuse

• Identity Theft

• 27.3 million victims in last 5 years
• 9.9 million in 2002 alone
• 5 billion in loss to individuals
• 48 billion in losses to industry

Source FTC
8
Fear of Abuse

• 9 million/day
• 30 of all email
• Cost is over 10 Billion/year

• SPAM

Source CAUCE and Data Protection Commission
9
Fear of Unknown

• What you dont know, cant hurt you

Or can it?
X-Files
Conpiracy Theory
10
Facts - Technical Realities

• Must be very low cost
• Major issue with liquids/metals
• Read range of few feet
• Most interest today at pallet and case level

11
Facts Privacy Status

• Can someone effectively track you today with ePC
  RFID?
• Could they in the future?
• Should you be concerned?

No
Possibly
It depends
12
Facts Privacy is a Personal Issue

• Bank account
• Social Security Number
• Drivers license
• Credit Cards
• Cell Phone
• Email
• Internet
• Loyalty card

Convenience vs. Concern
13
Facts - Why do RFID?

• Cost
• More Selection/Availability
• Faster Checkout

COST
COST
COST
14
Future Consumer Choice

• Industry
• Retailers need customers
• Technology
• NCRs Tag Killer Kiosk
• Legislation
• All ready great deal
• of privacy law
• that pertains to RFID