PROCTER

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PROCTER GAMBLE
A STUDY OF CORPORATE STRATEGIES
SUBMITTED TO PROF RAMAN
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PRESENTED BY

• ROHAN JADHAV C 16
• HEMANGI BHOGWAL P 03
• NEHA PANDEY P 24
• JYOTI POKHARE P 28
• HEMANGI SAWANT P - 40

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Flow Of Presentation

• Company Profile
• Marketing Mix
• Porters Five Force Analysis
• SWOT Analysis
• Porters Generic Competitive Strategies
• Corporate Story PG India
• Growth Strategies
• CSR

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COMPANY PROFILE

• Founded 1837
• Chairman A. G. Lafley
• Industry consumer goods
• Employees 138000

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PROCTER GAMBLE

• A Fortune 500, American global corporation
• Manufactures a wide range of consumer goods
• 14th largest by profit
• 10th in Fortune's Most Admired Companies list
• Many business innovations

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PURPOSE

• We will provide branded products and services
  of superior quality and value that improve the
  lives of the world's consumers

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VALUES

• LEADERSHIP
• OWNERSHIP
• INTEGRITY
• PASSION FOR WINNING
• TRUST

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Presence In India
PG HOME PRODUCTS
PG Hygiene and Health Care Ltd.
GILLETTE
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PRODUCTS
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Porters 5 force model

• BUYER BARGAINING POWER
• SUPPLIER BARGAINING POWER
• THREAT OF NEW ENTRANTS
• THREAT OF SUBSTITUTES
• INTENSITY OF RIVALRY

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SWOT ANALYSIS
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STRENGTHS

• Diversification
• RD
• Innovation
• Strong brands
• Brand building
• Wide distribution network
• Leading market position

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WEAKNESS

• Non-profitable products
• Inadequate quality control

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OPPORTUNITIES

• Developing markets
• Growing healthcare industry
• Changing consumer preference

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THREATS

• New regulations
• Customer concentration
• Competition from low cost competitors

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PORTERS GENERIC COMPETITIVE STRATEGIES
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Differentiation
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Cost Leadership

• saves the company on raw material costs

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Extending competitive advantage
COST LEADERSHIP

• Enter less competitive markets
• Establish state-of-the-art facilities
• Produce more affordable goods for low-income
  consumers.
• Leave competiton far behind

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Focus

• Innovation
• - open innovation
• Customers

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GROWTH STRATEGIES
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CORPORATE SOCIAL RESPONSIBILITY

• SHIKSHA
• BIHAR FLOOD RELIEF

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• THANK YOU

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Additional requirements.

• Diversification
• Competitive advantage
• Cost leadership
• Differentiation
• Focus strategy
• Corporate startegy growth
• Conglomerate, concentric
• M As
• Retrenchment
• Bcg matrix

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Corporate strategy

• Expansion

• Diversification

• Markets opened in 2008
• Markets with facilities under way
• Markets with facilities on the horizon

• RELATED

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GROWTH STRATEGY

• PG acquired
• Clairol from Bristol-Myers Squibb in 2001
• Germany's Wella in 2003
• Gillette Co. for 57 billion