The Australian Canola Industry Opportunities for Cooperation

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The Australian Canola IndustryOpportunities for
Cooperation
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Outline

• AOF 2010 plan where a cooperation alliance fits
• Cooperation alliance
• Why cooperate
• Areas of common interest
• Focus on research
• Final thoughts

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The AOF 2010 Plan
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AOF strategic plan

• The industrys 2010 plan for growth
• Replace hard fats with value enhanced soft oils
• Replace imported meals and improve value
  relativity of local meals
• Increased market share through quality enhanced
  products
• New markets e.g. biodiesel
• Access new food markets edible beans
• Meet domestic demand for minor oils
• New oils for health and functionality
• Functional foods, nutraceuticals and
  pharmaceuticals
• Industrial oils

Short Medium Long
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Growing the industry

• Expanding the market for oilseeds by promoting
  benefits for food, feed and industrial uses
• Shift to healthier oils in the Australian market
• Improved positioning of canola meal
• Growth in the biodiesel market

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Growing the industry

• Facilitating access to best agronomic practice
  advice for farmers
• Increase production
• Position canola as crop of choice

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Growing the industry

• Increasing industrys access to research
  investment and technology

Uptake of GM cotton in Australia
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Growing the industry

• Enhancing Australias position in international
  markets
• promotion of the industry
• seeking a level playing field in trade
• forming international partnerships

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Cooperation Alliance
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Why cooperate

• Improve positioning of canola in minds of
  consumers
• Grow the total market for canola
• Ensuring canola is positioned to take advantage
  of opportunities in the oils and fats market
• Leverage strengths of each party where common
  interests

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Areas of common interest

• Cooperate on research
• Complement, not duplicate
• Joint where appropriate
• Cooperate on canola branding
• Consistent messages
• Encourage use of the name canola rather than
  rapeseed

• Cooperate on standards and trade issues
• Removal of trade barriers
• Payment for quality
• Biodiesel
• Market development
• Brassica Juncea

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Opportunity for research cooperation

• Oil
• Improved understanding and awareness of health
  benefits
• Market support/development for new variants
• Meal
• Improving meal quality and value
• Decommoditise meal i.e. ruminant and monogastric
  canola meal
• Canola quality objectives
• Leverage global breeding investment in canola
• Objective measurement methods

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Final thoughts

• Canola industry is facing a bright future
• Opportunity to increase the global market share
  held by canola by working together
• Some issues to address in the how and what
• Areas of focus
• Level of formality
• Funding
• Innovative approach, but will require commitment
  from all parties

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Thank you