Accessible Science of Africa

1
Accessible Science of Africa Unlocking the
potential of African Research

• The purpose of this presentation is to highlight
  the important role that science communicators
  have in sharing science knowledge within our
  continent and the world. This refers both to the
  communication that occurs between scientists and
  other scientists and the communication between
  scientists and society. The learnings are taken
  from a number of science communication projects
  in the fields of Radio Astronomy, TB in an HIV
  context and new developments in Genetic ancestry
  testing if youve actually read this far then
  you have a higher capacity for long strings of
  text than I do, but dont worry because I am
  nearly on the next slide.

2

• Accessible Science of Africa
• Unlocking the potential of African Research

Robert Inglis Jive Media
3
Breaking down barriers to communication of
science
4
1. Too much information!
2. The language of scientists
3. Stereotypes, fears and preconceptions
4. Low literacy and low science literacy
5
1. Too much information!
Grab attention and hold it
6
1. Too much information!
Targeted media
7
1. Too much information!
Keeping the attention
8
1. Too much information!
Doing as well as seeing
9
2. The language of scientists
10
2. The language of scientists
11
2. The language of scientists
12
3. Stereotypes, fears and preconceptions
13
(No Transcript)
14
4. Low literacy and low science literacy
Graphic intensive Activity based
15
4. Low literacy and low science literacy
Graphic intensive Activity based
16
(No Transcript)
17
(No Transcript)
18
(No Transcript)
19
Acknowledgements SAASTA Centre for Disease
Control Square Kilometer Array
Tel [phone] Cell 084 357 7333 eMail
robert_at_jivemedia.co.za

• thank you!