ADVOCACY CAMPAIGNS

1
ADVOCACY CAMPAIGNS

• Advocacy, Research, Coalition Building and
  Negotiation

The National Democratic Institute
2
ICEBREAKER/INTRO/ GROUND RULES

• Intro
• Ground rules
• Ice breaker exercise

3
OBJECTIVES

• Provide an overview of conducting an advocacy
  campaign

Photo National Democratic Institute
4
TOPICS

• Planning an advocacy campaign
• Identifying the issue
• Planning
• Mobilizing
• Messaging
• Choosing a strategy

5
WHAT IS ADVOCACY?
Photo National Democratic Institute
6
WHO CAN BE AN ADVOCATE?
Photo Timothy Takemoto
Photo Faith Center
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STEPS FOR ADVOCACY
Remember The experience you already
have is relevant!
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DEFINING THE ISSUE

• Conduct consultations
• SWOT analysis
• Define the specific issue for the advocacy
  campaign

9
PLANNING AN ADVOCACY CAMPAIGN

• Steps to reach your goal
• Who is responsible for what
• How to monitor progress
• Timeline
• Budget

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DEVELOP A COALITION

• Who shares our goals?
• Who has influence on this issue?

Photo National Democratic Institute
11
MESSAGING AND OUTREACH

• Develop and test message
• Use it consistently!
• Design outreach strategy based on target group(s)

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CREATING A STRATEGY

• Things to Consider
• Context
• Capacity
• Risks

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ADVOCACY TOOLS

• Public protest
• Lobbying
• Media campaign
• Social media
• Legal activities
• Research and
• documentation

Photo National Democratic Institute
14
STRATEGIC TIMING

• Electoral cycles
• International meetings
• Policy development
• Visible issues

15
EXERCISE DRAFTING AN ADVOCACY CAMPAIGN

• Define the issue
• Conduct research
• Identify a step by step plan
• Create a timeline
• Plan for outreach

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CONCLUSION

• Anyone can be an advocate
• 4 steps in an advocacy campaign
• Adversarial vs. constructive
• Awareness raising tools
• Timing
• Questions?
• Feedback?