Market Segmentation

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Market Segmentation

• BDI3C

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Common Market Segments

• Demographic
• Geographic
• Psychographic
• Behaviour Patterns

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Market SegmentationDemographic Segmentation

• Dividing the market into groups based on
  variables such as
• Age
• Gender
• Family size or life cycle
• Income
• Occupation
• Education
• Religion
• Race
• Generation
• Nationality

Most Popular Bases Easiest to Measure
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Market SegmentationGeographic Segmentation
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Market SegmentationPsychographic Segmentation
Divides Buyers Into Different Groups Based on
Social Class
Lifestyle
Personality
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Market SegmentationBehavioral Segmentation

• Dividing the market into groups based on
  variables such as
• Occasions
• Benefits
• User status
• Usage rate
• Loyalty status
• Attitude toward product