Professor at the IT University in G

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Bo Dahlbom

• Professor at the IT University in Göteborg
• Scientific Director at Sustainable Innovation
• Member of the Government IT advisory board
• Book Sveriges framtid, Liber 2007
• www.viktoria.se/dahlbom www.sust.se

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The modern miracle
200 000
Gnp per person in Sweden
150 000
100 000
50 000
5 000
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The benefits of growth

• Less toil, misery, starvation, poverty
• Meaningful work, better living, good food
• Healthcare, education, culture, play
• Longer, healthier, richer, spiritual life

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Life is getting longer
80 år
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Average life expectancy in Europe
60
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40
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1800
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The Price for Growth

• Technical evolution, constant change
• More trade, travel, transports
• Stress, competition, exploitation
• Pollution, resource depletion

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Major Changes

• The personal computer (1985) documents
• Internet (1995) email, www
• Google, Web 2.0 (2005) innovation
• Mobile office (2008) market, meetings

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A Fantastic Technology

• Explosion

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The Impact of Internet

• Globalization a world without borders
• Automation work tasks disappear
• Commercialization the market is expanding
• Systemization everything is connected
• Rationalization innovation and competition

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Globalization

• The world becomes one, differences reduce
• China is the factory of the world
• Bangalore is the office of the world
• Global warming, pandemies, terrorism

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Swedish Trade
Mdr kr
1000
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0
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1980
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1960
1990
1950
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Automation

• Machines emptied the country, gave us work in
  the factories in the city
• Computers emptied factories, gave us work in the
  offices
• Internet is emptying offices, giving us all work
  on the market

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Automation in Sweden
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Commercialization

• From production to commerce
• Sales, negotiation, contracts
• Markets, media, meetings
• Public sector as purchase office

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The public sector

• Public sector and business change together
• From factory to market (purchase)
• Customer orientation and competition
• Automation, outsourcing and privatization

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Systemization

• From local information systems to global social
  networking and a global market system
• Systems for commerce, finance, logistics,
  labour, energy, healthcare, education, defence,
  security, environment, media, tourism, politics

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Intelligent grids
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Service society

• Automated services and self-service
• Mobile and distributed, personal services
• National (global) expertise for strategy,
  purchase, development and evaluation

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Rationalization

• Market, competition, knowledge
• Business intelligence, benchmarking
• Efficiency, innovation, diversity
• Results, increasing demands, faster

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We know so much

• We measure, test, calculate, compute, small and
  big things, body states, the market, the earth,
  the athmosphere
• We overview, plan and automate, make more
  efficient, calculate, our lives, families,
  cities, societies, world economy, climate

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The Old Company

• A society of its own, a well organized centre for
  production and distribution, a factory
• A well defined, autonomous organization, with its
  own goals, values, and quality control

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The New Company

• A losely connected, distributed and mobile sales
  force, with a web site
• An innovative service network, adapting to market
  and customer movements and demands

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The New Society

• A global market, big cities, Internet
• Centralized states with a small public sector,
  focusing on purchase
• A working life with commerce and an everyday
  life with shopping

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Life on the Market

• From production to commerce, from country to
  city
• In 1800, 3 of us lived in cities
  In 1900, 13 of us lived in cities
  In 2000, 50 of us lived in cities
• Life on the market is life in the city

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A networking society

• We used to work in factories with working hours,
  leisure, unemployment, education, working life,
  retirement
• We used to have positions, definite tasks to
  perform in production or administration
• Now we take iniatives, increase sales, are
  innovative, change oriented and networking

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Web 2.0

• User participation, competent amateurs
• Prosumers Wikipedia, weblogs, MySpace,
  YouTube, Facebook
• Flexible cooperation, open innovation, user
  innovation, mashup corporations
• From information society to noise society

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Users innovate
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Consumers innovate
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Organized open innovation

• Lego Mindstorms, Lego Factory
• Procter Gamble ConnectDevelop
• Communities and founder populations
• Innovation as Consumption

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Life is a

• cocktail-party

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School begins

• Please, sit down!

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The new competence

• We used to be competent workers, skilful,
  dependable, diligent, punctual we were
  labourers, performing services
• Now we are expected to understand the processes,
  the business idea, the customers, strengths and
  weaknesses, vision and mission we are all
  becoming managers

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The new knowledge

• Knowledge as traditional craft
• Knowledge as industrial production
• Knowledge on the market
• Focus on innovation

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Schools that change

• Future interested
• Work life oriented
• Customer focused
• Socially integrated

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Swedish Healthcare

• Please, wait!

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Life is online

• TV on the web, googling knowledge, global media,
  web university, mobile life, electronic
  communities, chatting, twittering, paying taxes
  on Internet
• But healthcare is still batch with telephone
  hours, appointments and waiting rooms as if
  nothing had happened

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Healthcare as Service

• Globalization and Automation
• Automated services, self-service
• Mobile and distributed, personal services for
  everyday healthcare
• Global expert diagnosis and treatment

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Healthcare online

• From repair visits to service contracts
• From manual craft to process control
• From experience to information science
• Personalized healthcare

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Healthcare on the market

• Mature citizens, experienced amateurs
• Its your health Google Health
• From collective health to individual consumers
• Shopping for health

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Tempo, Tempo

• Technical development and competition force us
  to innovate, produce and consume more and more
  effectively, running faster all the time

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Challenges

• Taking position on a global market
• Continuing automation, cost cutting
• Customer relationship management
• System competence, system innovation
• Competitive competence, intelligence

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TCT Challenges

• Technological foresight
• Market intelligence
• Plug and Play
• Market innovations

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Technology foresight

• Clean technology, nano, bio, Moores law,
  bandwidth
• Internet video, web 2.0, mashup, web 3.0,
  semantic web, push, structure, consumer office
• Radio rfid, nfc, gps, m2m, Internet of things

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Strategy for change

• Focus on sales and innovation
• Use your customers to innovate
• The enterprise as a project
• Internet, Internet, Internet

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• Global Warming

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Either or

• Slow down, go back, park the car, use your bike,
  live locally
• Use technology and growth to create opportunies
  for change
• Move faster on a fantastic growth market, clean
  tech, new solutions

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Plug-in Hybrid Electric Vehicles
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Smart grid and Electricity 2.0
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An innovation society

• Ideas, Competition, Trade
• Ecologic abundance consumer society
• Short generation time trends and fashions
• Founder populations innovation arenas

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Sustainable Innovation
Swedish companies and the Energy Agency in
cooperation, innovating services for everyday
energy efficiency
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Hector Ruizs, AMD

• In todays world it is really important for
  business leaders not only to have an idea about
  what their business is all about, but to have a
  passion for something that is meaningful.

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• The Human Project

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Market Society

• A life dominated by products and services
• Technology and market shapes our lives
• Companies rule our everyday activities
• A closely knit society, a web of dependencies

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A Mature Market

• Mature customers on a mature market
• Communities of responsible amateurs
• Active, engaged co-workers
• Internet and cognitive marketing

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Activate your Brand

• Responsible companies
• Active co-workers
• Brands with sense
• Sustainable communication

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Early experiments in transportation
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Strategy for survival

• Raise your eyes
• Say yes to change
• Go on expeditions

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We are building

• The Future

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