Growth of Wellness Industry in India

1
Growth of Wellness Industry in India

• Growth of Wellness Industry 30- 35
• Growth of Wellness Service Market Product
  Industry.(Khushboo Shah, August29, 2009)

2

• The customer preferences being different.
• (IANS, April 15, 2009)
• Distinct trends in wellness
• The emergence of resort spas, day spas, salon
  spas, destination spas, club spas, medical spas
  etc(Shalini Gupta)
• Change in Clientele People willing to spend.
  (Vaishali Jain, April 4, 2008)

3
National Scenario

• Wellness Industry not being affected by
  recession.
• Ammatra spa 10 growth from last year.
• VLCC 4 more day spas.
• Kaya Skin Clinic 18 clients are men.
• The Salon Industry growing by 15-20

4

• Its a great PR to treat your customers with
  something extra apart from regular
  beauty treatments.
• Men frequent visitors
• Negative Aspects
• Legal Formalities
• Huge Investments
• Amending Insurance Policies
• Age Factor, Late Hours

5
Data Presentation Analysis

• Industry Analysis

Spas Salons Cafes
Ammatra Spa 30 45 yrs Ambika Pillai 25 40 yrs Cafe Coffee Day 20 45 yrs
Shangri La spa 30 50 yrs Ambassador Hotel Salon 25 40 yrs Barista 20 50 yrs
Chandan Sparsh 25 40 yrs Affinity Salon 25 35 yrs Costa Coffee 20 50 yrs
The Average Age group of a customer visiting a
spa or a salon is between 25 40 yrs however
that of a café is between 25 30 yrs.
Spas Salons Cafes
Ammatra Spa Rs. 4000 Rs. 7000 Ambika Pillai Rs 2000 Rs 2500 Cafe Coffee Day Rs 400 Rs 500
Shangri La Spa Rs 4000 Rs 5000 Ambassador Hotel Rs 2000 Rs 3000 Barista Rs 300 Rs 500
Chandan Sparsh Rs. 2000 Rs 3000 Affinity Rs 1200 Rs 1500 Costa Coffee Rs 250 Rs 500
The Average spending in a spa is higher than that
of a salon. In case of a café the spending is the
lowest.
6
Percentage Ratio of Women Men in a day
Spas Salons
Ammatra Spa 7030 Ambika Pillai Salon 6733
Shangri La Spa 4060 Ambassador Hotel Salon 6139
Chandan Sparsh 6733 Affinity 6436
Percentage of women visiting a spa or a salon is
higher than men
Cosmetic Brands used by salons and spas
Loreal and Wella are the cosmetic brands whose
products are used maximum by the salons, spa(37)
followed by Riya and Talgo (13)
7
Merchandise offered in a salon
We can analyze that most of the salon, spas,
cafes opted for bath robes(29) to sell maximum
in a salon followed by Pedicure Manicure
Bags(22),Slippers/Flip Flops(21), Casual T
shirts(7), Loofahs (7)
Pricing of the merchandise being sold in the
salon
The merchandise to be sold in a salon should be
medium priced as per the graph
8
As per the graph most of the customers like to
visit twice to a salon/spa (27), followed by 20
people visiting the salon just once.
30 people said that the main reason is both
quick beauty treatment relaxation. 19 people
said relaxation 11 people said quick beauty
treatment.
9
53 of the people said that there average
spending in a salon is Rs 3000 above followed
by 18 having it between Rs. 2000 Rs. 3000
followed by 15 having between Rs. 1000 - Rs.
2000
As from the graph we can analyse that Loreal is
used maximum by people followed by Clinique
Lakme respectively
10
As per the graph, 16 people think that selling
Bath Robes is good, 14 have opted for slippers
10 for casual t shirts.
38 people that the pricing for the merchandise
should be medium. 8 people think that the pricing
should be high.
11
Positioning Graphs

• Few Spa/Hair Treatments
• Salon services
• The concept of
  leisure
• experience
  
• Traditional Salons
  Modern Salon
• (sell concept of Affinity
• purity) Oberoi Hotel
  Salon
• 
  Ambassador Hotel Salon All salon Spa
  Services
• All Salon Services
  
• 
  Chandan Sparsh
  Ammatra Spa
• 
  
  Shangri La Spa
• 
  
  
• 
  Traditional Spas
  Modern Spas
• 
  (sell concept of purity) The
  concept of leisure
• 
  
  experience
• 
  Few Spa/ Hair Treatments Salon
  services