Ethos, Pathos, Logos

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Ethos, Pathos, Logos

• Rhetorical Devices

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What are Ethos, Pathos and Logos?

• Ethos - The credibility of the person delivering
  the message.
• Pathos - Gaining an emotional connection with
  your audience.
• Logos - Using logical facts for your argument.

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Ethos

• If you want to convince your audience of
  something, they have to see you as a credible
  source.
• Respect
• Good Character
• Trustworthy
• Authority on topic

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Ethos

• Keep in mind that it isnt enough for you to
  know that you are a credible source. Your
  audience must know this. Ethos is your level of
  credibility as perceived by your audience.

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Pathos

• In order to grasp the attention of your audience,
  you have to appeal to their emotions.
• Evoke feeling in your audience using words and
  visuals.
• Love, fear, sympathy, etc.
• Evoke negative feelings when talking about the
  competition.
• Hate, envy, pain, etc.

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Pathos

• Emotional connection can be created in many ways
  by a speaker, perhaps most notably by stories.
  The goal of a story, anecdote, analogy, simile,
  and metaphor is often to link an aspect of our
  primary message with a triggered emotional
  response from the audience.

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Logos

• Backing up your point using facts and a logical
  argument.
• Do you make sense?
• Have you used evidence?
• Facts, statistics, etc.

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The 5 Canons of Rhetoric

• Invention
• Arrangement
• Style
• Memory
• Delivery

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Works Cited

• Dlugan, Andrew. Ethos, Pathos, Logos 3 Pillars
  of Public Speaking. Six Minutes Speaking and
  Presentation Skills. Six Minutes Mag., 24 Jan.
  2010. Web. 25 Jan 2011.
• The College Board. The AP Vertical Teams Guide
  for English. 2002. Print.