?????? ????????G?

1
?????? ????????G?

• ??O????????G?? ??
• ????? ??O??S?O?

2
???????S-????S??S ??O??S??S

• ???????S ? e??t?µe??? apa?t? ? ?ata???fe? t??
  ap??t?s? t?? e?e??e?a.
• ????S??S ? e??t?µe??? ep????e? ap?
  p???a????sµ??e? d??at?? apa?t?se??, tse?????ta?
  t?? ap??t?s? ? t?? apa?t?se?? p?? t??
  a?t?p??s?pe???? pe??ss?te??, ? p?? a?ta?a?????,
  e?f?????? ? a?t?st?????? se ap??e??, d?a??se??,
  ep??????, ?a?a?t???st???, ?d??t?te? ?a? ?e????ta.
• - ???t?se?? p???ap??? ep??????
• - d???t?µ???? e??t?se??

3
???????S ??O??S??S

• ??e??e?t?µata
• - ??e?a?t?s?a e??t?µe???.
• - ??e????a e??t?µe???.
• - ?e???? p??????a apa?t?se??.
• - ?a??te??-ßa??te?? ?ata???s? t?? ep?µ?????
  ?eµ?t?? t?? e??t?µat???????,
• ?ta? ?p???e? ???e??? p??????µe??? ???s??
  d?e??????e?
• ?e???e?t?µata
• ?????ß??e?
• apa?t??? e?f?ast??? ??a??t?ta, ??apt? ?
  p??f?????,
• pa???s?????? p??ß??µata ap?de?t??s?? t??
  apa?t?se??, ??d???p???s?? t?? a?t?st?????
  st???e??? ??a ?ata????s? st?? ?Y, ?a??? ?a?
  a????s?? t?? s?et???? ded?µ????.

4
????S??S ??O??S??S

• ??e??e?t?µata
• ??????a ap??t?s??
• pa???s?????? µ????te?? ep?d?as? t?? at?µ?? p??
  ?????e? t? e??t?µat??????
• e?????te?? ??d???p???s?, ?ata????s? t?? st???e???
  st?? ?p?????st? ?a? a????s? t?? ded?µ????.
• ?e???e?t?µata
• ??e?????ta? a?a?????? µe?a??te?? p??sp??e?a
  ?atas?e???,
• ?p???e? ? p??a??t?ta µ? pe??????? st?? e??t?s?
  ??s?ast???? apa?t?t???? ?at???????,
• apa?t??? ???s? e? t?? p??t???? t?? d??at??
  apa?t?se??.

5
G?af???? ???µa?e?

• ?a??te?a ap? ?p??ad?p?te ???? ???µa?a, ? ??af???
  ???µa?a de???e? t?? a?t?st????a µeta?? t??
  µet??se?? t?? e??t?µat??????? ?a? a?t?? t??
  f?s???? µe?e???. ?.?.
• ??? ????ete t? ?e?s? t?? ??µ?? ?
• ?pa??de?t?______?_________??a??et???

6
???µa?a ?at?ta???-?e?????s??

• ?a?a?a?? ?e?a???ste t?? a??????e? µ???e?
  a?t?????t??, s?µf??a µe t?? µe?a??te?? asf??e?a
  ?d???s?? p?? p?ste?ete ?t? p??sf?????
• ??W 1
• FORD 3
• MERCEDES 2
• SKODA 4

7
???µa?a Sta?e??? ?????sµat??

• ?a ?ata?e?µete 100 ßa?µ??? a??µesa sta pa?a??t?
  e?d?, a?????a µe t?? p??t?µ?s? sa? se ?a???a ap?
  a?t?
• ???S?? 30
• ??????? 15
• ????? 35
• ???S??? 20
• S????? 100

8
???µa?a LIKERT

• ? ???µa?a a?t? ??t?e? ?a de??e? ? e??t?µe??? t??
  ßa?µ? s?µf???a? ? d?af???a? t?? µe ???sµ??e?
  p??t?se??-d???se??.

9
???µa?a S?µa?t???? ??af??????
10
???µa?a STAPEL

11
?at?????? ?p???t??
12
???ß?????? ???t?se??

• a) ???t?se?? s??des?? ? s??e??µ??
  ???s?µ?p??e?ta? e???tata ??a d???µ? ???µas???
  p?????t?? ?a? ??a t?? p??sd????sµ? ?a? ??e???
  ???e?? ? f??se?? d?af?µ?st???? µ???µ?t??, ?a???
  ?a? ??a t?? p??sd????sµ? ep???t?? p?? µp??e? ?a
  ???s?µ?p??????? se ???e? ???µa?e?, ?.?. ?e??
  ????.
• ß) ???t?se?? s?µp????s?? (i) F??s?? p.? ?a
  ts????a ???????? e??a?., ?a? (ii) ?st???a?.
• ?) ???t?se?? d?µ???? s?µp????s?? (i) S?µp????s?
  t?? f??se?? se s??tsa (ii) ??t?d?as? se s??tsa.

13
?S??S? 1
14
?S??S? 2
15
??T???? S????G?S ???????O?

• ???SO???? S?????????
• ????FO???? S?????????
• ??????????? ???S???? ??O????????G???
• ??????????? S????G?
• ????????S?-???????

16
?????S? ???????O?

• ????G??F??? S????S????-?????????????? ?????S?
• (p?s?st?, µ?s?? ????, d??µes??, e????,
  ep???at??se? t?µ??)
• ??????????? ?????S?
• (s??te?est?? s?s??t?s?? t?? Pearson ?a? t??
  Spearman, ? ??asta???µ??? ? S??d?ast???
  ???a??p???s?, ?.a.)
• ????????????? ?????S?
• (?a???d??µ?s?, ?????s? ?a?a???t??, ?????s?
  ??????s??, ?a?????? ?????s? S?s??t?s?? ?.a)

17
REPORTING

• S??ta?? a?af????.
• ?a???s?as? ????µ?t??.
• ???t??? ????????s? ????µ?t??.
• ?a???s?as? ???t?se?? se s??s? µe t? ???ß??µa ???.
• ?a???s?as? ?e?????sµ??-p??ß??µ?t?? t?? ??e??a?.
• ???t?se?? ??a ?e????t??? ??e??a.