POSITIVE PRESS FOR THE

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POSITIVE PRESS FOR THE CHIROPRACTIC
PROFESSION CREATING NEW OPPORTUNITIES FOR
DOCTORS OF CHIROPRACTIC
2
MEDIA CAMPAIGN

• Press Releases
• Print Advertorials
• TV Public Service Announcements
• Radio Public Service Announcements 
• Social Syndications
• Nationwide Advertising

Pregnancy
Posture
Surgery Avoidance
Education
Wellness
All marketing material available at no cost to
monthly contributors.
3
MEDIA IMPRESSIONS

• 2009 500 Million
• 2010 1 Billion
• 2011 3.5 Billion
• 2012 31 Billion
• 2013 31 Billion

4
EMPLOYER INITIATIVES

• White papers published on the value of
  chiropractic care
• In 2013, F4CP published a report on chiropractic
  and accountable care organizations
• In 2014, F4CP will publish a report on
  chiropractic and on-site health clinics
• Speakers and exhibits sponsored at healthcare
  conferences
• Pilot program established with URAC

5
NEW INITIATIVES
A not-for-profit organization that drives
expanded awareness and education around the role
of multi-disciplinary care in the RECOGNITION,
MANAGEMENT and PREVENTION of sports-related
injuries introducing opportunities for
optimized health that enhance athletic
performance.
MAJOR SUPPORTORS
ED GOREN Former Vice Chairman Fox Sports 47-Time
Emmy Award Winner
JERRY RICE
MICHAEL STRAHAN
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FUTURE PLANS

• Focus on Membership Benefits
• NEW Ad Series
• NEW Membership Directory

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MEMBERSHIP BENEFITS

• Participation in a national positive press
  campaign
• Use of all F4CP material for local marketing
  campaigns
• Posters available in color and B/W
• Marketing webinars
• Monthly newsletters
• Patient videos for reception areas and/or
  lectures
• Access to the latest white papers about
  chiropractic
• Participation in an outreach program targeting
  employers
• NEW MEMBERSHIP DIRECTORY

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SUPPORT F4CP TODAY!