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STARBUCKS

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Title: 1 Author: NS Last modified by: NS Created Date: 9/10/2006 4:19:55 AM Document presentation format: Company: Net School – PowerPoint PPT presentation

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Title: STARBUCKS


1
  • ???

2
STARBUCKS
3
Star ??? Bucks
  • ????????,????????????????????????(Starbucks)?????
    ???????????????????????,???????????????,??????????
    ??????????

???-9
4
????????
??,?? ????
??,??
??
???v.s?????? ?????,???????????,????????????????,??
???????????????,??????????,??!???????????(Howard
Schultz)??,????????????? ??????????? ??????????,??
???????????,????????????????,?????????????????????
????????????????? ,????????????????,???,???????,??
?????????????????,???????????????????????????????
????????????????????,???????????????????,?????????
??????????????,???????????????????????,???????????
??????,??????????
5
??????????????????????????,???????????,????????
?,???!?????,?????????!????????????????!----------
--------------???????????????????,???????,???
?,??????????????????,????????????????,?????????,??
?????????,?????????????????,??????????????????????
,???????????????????????,??????your special
blend??????????,????????????,????????????????,????
????????????????????,?????????!
????????,?????????,??????,?????????????,??????????
??????????,????????,????????????????????
6
?????
  • ???,??10????????????????1971?,??????????????????19
    96?,?????????,?????????????????????6?,????????????
    ???,?????32???,???????????????3?4????????????????,
    ?????????????

7
??????????????1??????
  • ??,??????????????????????,????????????????????????
    ,?????????????,????????????23?,?????????????150?,?
    ??????170????,???????????????????,??????????190???
    ,?????????????
  • ????????????????????????????????,????????

8
???????
  • ????,10??????????????,?????????,?????????,????????
    ??,????????,???????????????,???????????????,??????
    ,??????????,???????????

9
??? vs????
???
  • ???????????,2???????????,?????????????????????????
    ??,????????????????,???????????????????????,??????
    ????????????
  • --------???-----gt

10
  • ???????,4?????????????????????????????CEO???,?????
    ???,?????????????,?????????????????????,??????????
    ?,???????????????,?????????????,????,?????????,???
    ??????,??????????????????????,????????CEO???(Tom
    Doctoroff)??

11
  • ??????????????????? Shirley Wong?????????????????
    ??????????,???????????,???????,?????????????

12
?????????
  • 2001?????????????????,??????????????????????????
    ???
  • ????5???????????,???????????,?2005???,??????18????
    ?165????,??????????????????
  • ?????????,??????????????????

13
???????? ???????????
  • ?????????????,???????????????,????????????????????
    ???????????????????????????????????????,???????,??
    ???????

14
  • ????????????,??????????(??????Mr.
    Donut????????????!),??????????,?????????????,???Mr
    . Donut?????????????????????!????????????????!????
    ?,????????????"???????"???,????????????????,??????
    ????.

15
  • ?????????????????????latte???????????,????????????
    ,???????????????,???????,?????????,??????????

16
ltlt?????gtgt??? ??????
  • ????????????,?????????????????????,6??????,???????
    ???,?????,?????????????????????,???????????????,??
    ????????????,??630?,5?7???????

17
???
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