Providing sustainable travel tools for

1
A Guide to the Successful Management and
Promotion of FE / HE online TravelBUDi Solutions

Providing sustainable travel tools for
a fast moving world.
September 2007
2
Brief Company History.

• Idea born at Bristol University in 1997
• First system set up in Bristol in 2001
• Currently work with almost 1,000 organisations
• Including 87 of UKs public sector
• 100,000 members in 2006
• 180,000 members in 2007
• 250,000 members in 2008 (Predicted Target)

3
What We Do.

• Our main area of work has been to develop the
  national liftshare network. This network helps
• Individuals to find others traveling the same
  way as them so they can travel together.
• Organisations and communities create and monitor
  their own secure web based journey matching
  systems.
• Our Mission Statement
• To encourage and enable more efficient use of the
  car
• Providing sustainable travel tools and support
  that help organisations, communities and
  individuals with social and environmental
  concerns.

4
How we do this.

• Search engine Travel BUDi system options
• Car BUDi
• BikeBUDi
• WalkBUDi
• TaxiBUDi

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Current Statistics.

• 1st September 2007.
• Number of Travel BUDi schemes run by liftshare
  960
• Members registered with the liftshare network
  187,720
• Number of journeys NATIONWIDE resulting in a
  match being contacted 34
• Number of individual trips registered for the
  next 12 months 39,513,122
• Estimated number of tonnes of CO2 saved per
  year 12,693 tonnes
• Estimated number of trees needed to save
  equivalent CO2 4,231,000

Liftshare membership growth 2002 - 2007
Liftshare CO2 Saving 2002 - 2007
6
FE/HE TravelBUDi Case Studies.
gt Stirling University
Edinburgh University lt
gt Leeds University
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Functionality.

• Front End
• Fully Scalable software will be suitable for
  any number of people.
• Each member of staff or student would be able to
  access individual secure accounts.
• Varied search criteria available. i.e. sex age
  language.
• Search engine software able to match variety of
  differing journeys. Walking Bike Taxi Car
• Members can use their accounts to access the UK
  Liftshare Network.

• Back End
• Comprehensive online statistical display
  available. Modal Shift Sex Age CO2
• Time spent monitoring is dependent upon client.
• Online Forum with existing client base.
• Automated report building.
• Full control
• Communication array. Notice Board News
  Email
• Working support and advisory relationship with
  Liftshare.

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Monitoring Reporting Statistics
Model Shift
New Members
Journey Type
Age Range
Mapping
Marketing Data
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Marketing Insight.

• Basics - The two key components to a successful
  campaign are
• Internet / Intranet web based marketing
• Word of mouth
• Web
• Clear and easy to find links to system on
  prominent pages of both Intranet and Internet
  sites.
• Case study / Testimonial with pictures on
  splash page
• Regular (bi-annual) emails to target audience
  with prominent link
• Themed competition with a prize to appeal. Rock
  their Boat. 10 free tickets too? (Feb 14th)
• Word of Mouth
• Leaflet to all new employees and students
  Fresher week or when a member of staff joins as
  part of their induction.
• Sponsored notice board in prominent place
• Viral reference through system itself Email
  a friend or colleague
• Sponsored free give away e.g. lighters with
  web sites name prominently displayed talking
  point.

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R.O.I. per 1,000 target audience gt 12 months.

• Carbon Offsetting
• Estimated cost of Carbon Offset is between 5-10
  per ton.
• Average Liftshare user nationally saves just
  less than 1 ton of CO2 per annum.
• Using a projected estimate of 5 sign up per
  1,000
• Equates to 50 tonnes per annum
• Equates to a Carbon Offset saving of 375
  (Using 7.50 per ton of CO2)
• Car Parking
• DfT estimate that car parking costs business in
  the UK an average of between 600-800 p.a.
• Assuming 5 sign up and a match rate of 34
  (National Average)
• Equates to 18/2 (2 persons per car) 9 less
  vehicles each day
• Equates to 9 x 700 6,300
• Staff / Student Saving
• Average Liftshare member nationally saves 960
  per annum
• Again using previous assumption 18 matched
  persons per day per 1,000 possible participants
• Represents a total employee saving of 17,280
• Total Estimated Potential Annual Saving per 1,000
  target audience - 23,955

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Costs.

• Software
• System Build
• Estimated cost of building Private TravelBUDi
  Group - 1,000
• Support Licence
• The cost of an annual licence for a Private
  TravelBUDi Group - 900
• Total annual Cost per 1000 - 900
• Marketing
• Calculated at a cost / target audience
• ?????????????
• ?????????????
• ?????????????
• ?????????????
• Total annual Cost per 1000 - 1,000

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Case Study University of the West of England

• UWEs car share story so far
• Total Number of members 356 (5.5 of target
  audience)
• Match rate of 37 - 1 in 3
• Total CO2 saving 356 tonnes.
• Dedicated Car sharing spaces
• Personal Saving
• Staff / Student personal financial saving -
  14,612. (calculated at 40p per mile)
• Organisational Saving
• Car Parking estimated saving using Dept. of
  Transport car parking figures (2006 - 600pa) -
  24,000pa (assumes an average of 40 less vehicles
  ( 356 x 37 /2 x 60) per day arriving parking
  on site)
• Return On Investment
• Total Estimated Saving - 38,000 p.a.
• Total annual monies spent for software - 950
• Total annual monies spent for marketing - ?????
• Which equates to lt ? of the total estimated
  current annual saving.

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Conclusion.