CHAPTER TWO THE GROWTH OF PUBLIC RELATIONS

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CHAPTER TWOTHE GROWTH OF PUBLIC RELATIONS

• In the Beginning..

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Public Relations Evolutiondue to

• Growth of big institutions
• The rights of all individuals
• Technology and communications
• Growth of public opinion and democracy
• Internet and World Wide Web connections

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Periods of Historical Significance
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Periods of Historical Significance

• Ancient contributions
• Greek sophists and oratory
• Roman persuasive techniques
• Pope Gregory XV and propaganda

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American Beginnings

• Committees of Correspondence
• Boston Tea Party
• The Federalist Papers
• Bill of Rights

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The Public Be Fooled Era

• P.T. Barnum
• Master publicist
• Staged events

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Press Agentry

• Amos Kendall
• First presidential press secretary
• Part of Jacksons Kitchen Cabinet
• The Globe

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Advent of the Muckrakers

• The Jungle by Upton Sinclair
• History of the Standard Oil Company by Ida
  Tarbell
• McClures Magazine

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Why did American businesses need to be watched by
outsiders?

• Clue
• Trust-busting

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Who were the robber barons?

• Clue
• WealthPower

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Public Be Informed Era

• Ivy Ledbetter Lee, Father of Modern Public
  Relations
• Declaration of Principles
• Not Secret
• Not Advertising
• Accurate and Open

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Modern Public Relations

• Publicity Era

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Public Relations gets a start from government

• President Wilson creates the Creel Committee
• Creel Committee led by George Creel

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Counseling

• Publicity Bureau established in l900
• First Publicity Agency l902

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CounselingEra

• Edward L. Bernays, public relations scholar
• Taught the first course at NYU
• Wrote the first seminal works in public relations
• Crystallzing Public Opinion

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Counseling Era

• Edward L. Bernays married to first mother of
  public relations
• Doris E. Fleischman
• Together they built a national top agency

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What famous relative did Bernays claim as his
uncle?

• Clue
• Taboos

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Public Relations Evolution

• Growth of large institutions and responsibility
• Increased changes, conflicts, and confrontations
  among interest groups
• Awareness of sophisticated communications
  technology
• Growth of public opinion and spread of global
  democracy
• Growth of the Internet and World Wide Web

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Public Relations Education

• 200 Communication and Journalism programs offer
  concentrated studies in public relations
• Up from 12 schools in l951
• The Public Relations Society of America organized
  in l947, 20,000 members in 117 chapters
  nationally
• The Public Relations Student Society of America
  formed in l968 and has 6,500 student members at
  220 colleges and universities

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Why is public relations history important to the
practice today?

• Clue
• Roots

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What is the significance of press agentry,
publicity, and counseling to the practice of
public relations?

• Clue
• Historical markers

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How did the World Wars play a role in the growth
of public relations?

• Clue
• Counselors seeded

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Can you win at the deck of cards?

• Identify the public relations historical figure
  with the card.
• Exercise