MARKETING OVERVIEW

1
MARKETING OVERVIEW

• Global
• National
• Local

2
Global Agriculture 1

• What three things does food trade accomplish?
• Lowers costs
• Widens choices
• Provides more reliable access to supplies

3
Global Agriculture 2

• Explain why agriculture development is necessary
  to trigger broader, more sustainable economic
  development for most countries.
• Agriculture development stimulates
  self-sustaining growth in two ways.
• First, through rising productivity, incomes of
  farmers increase.
• Second, it releases labor from subsistence
  farming that can be employed in manufacturing or
  service activities.

4
Global Agriculture 3

• What is the major problem limiting agricultures
  role in the global economy?
• Agricultural trade barriers on average are 10
  times higher than industrial trade barriers, and
  many Ag barriers are prohibitively restricted.

5
Global Agriculture 4

• How do the pressures of hunger and poverty result
  in ag practices that harm the environment?
• Exhausting the soils productivity rather than
  replenishing it
• Forcing agriculture to expand to new lands rather
  than to use the most productive lands better

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Global Agriculture 5

• How does technology play a role in all of the
  world food issues?
• The environment can be more environmentally
  sustained by adopting productivity and efficiency
  enhancing technologies.
• Ag productivity and human nutrition can be raised
  at an affordable cost.