Graphic Design

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Graphic Design

• My Life as a Movie

These tips from Book - Posters - by George F.
Horn (Davis Publications)
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Elements and Principles of Design

• Elements
• line
• color
• shape
• space

• Principles
• balance
• movement
• unity
• emphasis

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The Characteristics of the Poster

• a successful poster tells the story quickly
• must be attention-getting
• the poster must be convincing
• a striking use of color is important
• an effective poster reflects simplicity

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Design Qualities BALANCE

• Balance
• formal balance is also referred to as symmetrical
  design.
• informal balance presents a design with
  variations on either side of an imaginary central
  vertical axis.

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Design Qualities MOVEMENT

• Movement
• the systematic directing of the viewers eye from
  one part of the image to another in a way
  predetermined by the artist

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Design Qualities EMPHASIS

• Emphasis
• contrasting background shapes behind the
  illustration or lettering
• strong contrasting colors and values
• a generous use of white space or open space
• contrasting styles, sizes and colors in the
  lettering
• a large illustration

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Design Qualities UNITY

• Unity
• the design should hold together visually
• through overlapping of the elements in the design
• through the use of panels or a line
• by the treatment of the background

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Design Qualities THEME

• Theme
• design a feeling for the product, service,
  event, or attitude.
• a poster advertising perfume may be light,
  delicate, feminine, or decorative
• a poster selling trucks or heavy industrial
  equipment should be strong, heavy masculine, with
  bold colors
• a poster encouraging a winter vacation in the
  south should be bright, sun-shiny, happy, and
  carefree

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Color in the Poster

• color attracts
• color emphasizes
• color looks good
• color is symbolic
• color identifies
• color expresses feelings
• color creates movement, unity 
• color develops continuity and contrast.

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Lettering

• Lettering should be
• simple, legible, appropriate and attractive
• there is no place in design for lettering that is
  overly tricky, confusing, or difficult to read
• uniform

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Lettering EMPHASIS

• There are a number of ways to emphasize your
  lettering
• by making one word larger
• by changing the value or the color of this word
• by changing the style of lettering for this word
• by lettering the word in CAPITALS
• by underlining one word
• by using italic letters

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Your Assignment

• pretend that a movie has been filmed about your
  life
• design a poster that will advertise it
• include an original title for your movie, your
  name, and images that show your interests or that
  tell something about you