San Francisco Bay Area Network Natural Resources Communication Strategy

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San Francisco Bay Area NetworkNatural
ResourcesCommunication Strategy
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Why a Communication Strategy?
A joint effort of
and

• To find out
• How is natural resource information currently
  communicated among parks, divisions, partners?
• What are the challenges to getting sufficient
  information?
• What form of information delivery is most useful?

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Looking for Answers

• Interviews and questionnaires
• Summary of feedback
• Evaluation of existing sources
• Recommendations for new processes and products

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How People Want Their Information

• It varies, but in general
• Personal communication
• Concise briefings, factsheets, and newsletters
  with visuals and a link to more information
• Websites
• Symposia and brown bag lunches

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Communication Challenges(Some common themes
emerge)

• Many had never heard of existing sources
• Too much data, not enough synthesis
• Lack of adequately tiered information
• Information is scattered, hard to find
• Need a single, searchable, well organized
  repository of information
• Partner groups lack access
• Need more collaboration between natural resources
  and interpretive staff

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How to Address These Challenges?(good news,
theres no need to start from scratch)

• E-mail updates and newsletters
• Annual reports
• Websites and intranet
• Web conferencing
• Podcasts/DVDs

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Filling in the Gaps

• Contact lists
• Annual state of the resources update
• Science symposium
• Brown bag lunches
• Power Point road show
• Logo
• One-stop-shop website

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http//www.greateryellowstonescience.org/
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So, What Now?

• Draft plan is posted
• Taking it on the road to different parks
• Implementation
• Already starting for some
• How to make sure the plan is widely used?
• How to increase collaboration between natural
  resource and interpretive staff?

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• Michelle OHerron
• moherron_at_parksconservancy.org
• [phone]