Product Development - Competitive Environment

1
Product Development - Competitive Environment

• Traditional Requirement high quality products at
  low costs
• Recent Realities high variety of customized
  products and rapid product development
• Growth in communication capabilities and computer
  power impacts products and increase the
  likelihood that products will become more
  complex.
• Examples The evolution of the camera from
  relatively simple mechanical devices to fully
  digital devices that have complex software
  controls.
• Cars now need to have computers controlling many
  different operations, with censors, computer
  processors, and memory inherent in new car
  designs.
• Increase in global competition due to tariffs
  reduction and the reduction in transport and
  communication costs.