Buying Behaviour - PowerPoint PPT Presentation

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Buying Behaviour

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Buying Behaviour * * Types of consumer behaviour Routine response behaviour Limited decision making Extensive decision making Consumer buying decision process ... – PowerPoint PPT presentation

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Title: Buying Behaviour


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Buying Behaviour
2
Types of consumer behaviour
  • Routine response behaviour
  • Limited decision making
  • Extensive decision making

3
Consumer buying decision process
4
Possible influences on the decision process
5
Business buying behaviour
6
Influences on business buying
7
LEGOLAND
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