FUNDAMENTAL THEORIES OF INTERCULTURAL COMMUNICATION

1
FUNDAMENTAL THEORIES OF INTERCULTURAL
COMMUNICATION

• Lecture 3
• CULTURALLY SHAPED PERCEPTIONS ACROSS CULTURES

2
INTRODUCTION TO OBSTACLES OF PERCEPTION

• Attribution is the ability to look at someones
  social behavior from our own cultures view.
• Perception is the internal process of becoming
  aware of, knowing, or identifying by means of the
  senses, by which we select, evaluate, and
  organize the stimuli of the outside world.
• The categories of perception that commonly cause
  difficulties in intercultural communication are
  divided into
• culturally shaped perceptions,
• personal perceptions within a cultural
  framework.

3
CATEGORIES OF PERCEPTION CAUSING DIFFICULTIES
IN INTERCULTURAL COMMUNICATION

• Culturally Shaped Perceptions
• Preconceptions
• Collectivism vs. Individualism
• Low- vs. High-context
• Face and Face Saving
• Hierarchy
• History and Experience

• Personal Perceptions within a Cultural Framework
• Uncertainty and Anxiety
• Attitude
• Ethnocentrism
• Sensitivity and Adaptability

4
CATEGORIES OF PERCEPTION CAUSING DIFFICULTIES
IN INTERCULTURAL COMMUNICATION

• Culturally Shaped Perceptions
• Master Symbols
• Power
• Gender
• Social Class
• Rules
• Social Organization

5
CATEGORIES OF PERCEPTION CAUSING DIFFICULTIES
IN INTERCULTURAL COMMUNICATION

• Culturally Shaped Perceptions
• Thought Patterns
• Values
• Worldview