Persuasive Language

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Persuasive Language

• Ethos, Pathos, Logos

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OBJECTIVES

• -Understand and define ethos, pathos, logos
• -Recognize characteristics of E,P,L in a given
  text
• -Employ E,P,L in your own writing

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Letter Home

• You will write a letter to your parents asking
  for something. The something should be a
  serious request. Maybe a curfew extension, raise
  in allowance, a car In your letter you will use
  ethos, logos, and pathos to persuade your parents
  to honor your request. Your letter will be mailed
  home, and your parents will provide me with
  feedback on the effectiveness of your argument.

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ETHOS

• Greek wordrelated to ethics/ethical
• Moral showing moral character
• Imagehow does a writer/speaker come across?

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ALLUSION

• reference to, a place, event, literary work, or
  work of art, either directly or by implication.
• Not to be confused with illusion

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Speakers Ethos

• Does he speak with confidence?
• Appropriate word choice?
• How does he carry himself?
• Is he nervous?
• Eye contact?
• Is tone appropriate for audience?
• Is he speaking with purpose?

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Writers Ethos

• Appropriate word choice?
• Correct spelling punctuation?
• Is tone appropriate for audience?
• OrganizationWriting with purpose?

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Letter from Birmingham Jail by Martin Luther
King

• The Letter from Birmingham Jail is an open letter
  written on April 19,1963 by Martin Luther King
  Jr., an American civil rights leader. King wrote
  the letter from the city jail in Birmingham,
  Alabama, where he was confined after being
  arrested for his part in a planned non-violent
  protest conducted by the Alabama Christian
  Movement for Human Rights and King's Southern
  Christian Leadership Conference against racial
  segregation by Birmingham's city government and
  downtown retailers.

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RHETORIC

• Using language as a tool for persuasion

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Rhetorical Devices

• Techniques that writers/speakers use to persuade

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PATHOS

• An appeal to the emotion of the audience

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Contrast (antithesis)

• Use of words or phrases that are opposites to
  create effect

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ANAPHORA

• Repetition of a phrase for rhetorical effect or
  emphasis

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ALLITERATION

• repeating the same consonant sound at the
  beginning of several words in close succession.
• Ex tongue twisters

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LOGOS

• Loosely translates to logic
• Depends on reasoning and evidence

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COUNTERARGUMENT 2 PARTS

• Concession Anticipating the oppositions major
  argument
• RefutationAn argument against your oppositions
  major argument

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Deductive Reasoning

• Stated in a three part statement called a
  syllogism.
• A is true(general statement), and B is
  true(particular example) therefore C(conclusion)
  is true.

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Syllogism Example

• A. All books from that store are new.B. These
  books are from that store.C. Therefore, these
  books are new.
• If A is true, and B is true, then C must be true.