OnlineCommunityColleges.org:

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2013
Creating Online Visibility for Community
College Locally, Nationally Beyond
How Do Students Choose a College?
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The Start

• The American Association of Community Colleges
  (AACC), AboutEdu (a nonprofit online education
  consumer group) and online leaders from community
  colleges across the country came together to
  collaborate form the foundation of the OCC.
• OnlineCommunityColleges.org (OCC) - a
  student-focused, trusted, searchable website
  featuring the online degree and certificate
  programs of community colleges. The OCC creates
  online visibility for CC through online marketing
  strategies.
• The LeCroy Center (part of the DCCCD) through
  the RFP process was chosen to be the operational
  manager of the OCC.

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Why the Need?
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• Targets
• Online students displaced workers, traditional
• students, low income, unemployed, skills
  enhancement
• and 2nd/3rd careers
• Providing a trusted and affordable option
  students
• are too often guided to online education
  providers with the
• largest marketing budgets and the higher
  tuitions.
• Customer Service
• Assisting students in the next step in their
  education phone, email, request form, live chat
  texting

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Collaboratively

• Together - The 10 OCC member colleges
• Serve more than 600,000 students nationwide
• Have an inventory in excess of 2,000 online
  courses

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Student-Focused Website
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Marketing to Students

• Online Ads/Focus
• Ads across national sites and keyword
• search (YouTube, Best Buy, USA Today and
  beyond)
• Print (minimal)
• Newsweek Best of Colleges Universities
  Special Edition
• Print is primarily used for college/member
  recruitment

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Marketing to Students

• National marketing efforts began in March 2012,
• these include display advertising and keyword
  search.
• In such a short amount of time, the OCC is
  already
• Achieving AMAZING results! To date
• - 15,000,000 impressions
• (the amount of times the OCC ads were viewed on
  national websites by prospective online students)
• - 50,000 visits to the website
• (clicks/visits to the OCC website)
• These numbers will continue to grow!

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Display Ad Example
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Email Social Media
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QA

• Theresa Roffino, OCC/LeCroy, troffino_at_dcccd.edu
• Kathy McFatter, OCC, kmcfatter_at_dcccd.edu
• For more information on OnlineCommunityColleges.or
  g
• Email or call toll free
• 1-855-A to Z OCC (286-9622)