Winning Strategies Part II

1
Winning Strategies Part II

• Team B3
• Paula Urrego-Riveros
• David Ibagon
• Lydia Duro-Emanuel
• Sabrina Tsai
• Chi-Wen Shih
• Nazish Leghari

2
Corporate Social Responsibility (CSR)

• The continuing commitment by business to behave
  ethically and contribute to economic development
  while improving the quality of life of the
  workforce and their families as well as of the
  local community and society at large

Source WBCSD, 1999
3
CSR in EFQM model
Source EFQM, 2010. P9
4
Different types of CSR

• Economic responsibility.
• Legal responsibility.
• Ethical responsibility.
• Philanthropic responsibility.

Source Carroll, A.B. (2000) Pp. 187-91
5
Evolution of CSR
Source Halal, W.E. (2000) Pp. 10-16
6
Corporate Community Model
Source Palazzi, M. Starcher, G., (1997)
7
CSR Framework
Source Castka, P., Bamber, C.J., Bamber, D.J.
and Sharp, J.M. (2004)
8
CSR Advantages

• Build a strong corporate reputation
• Contribute to overall business goals
• Attract and retain a motivated workforce
• Reduce operating costs
• Reduce regulatory oversight
• Support marketing objectives
• Build a strong community relationship
• Leverage current corporate social initiative
  efforts and investments

Source Alexander K. Nussbaum (2009)
9
Criticisms of CSR

• Stifles primary purpose of the business.
• Favors the interest of the business over
  legitimate concerns, demands and expectations of
  the society.
• Too narrow in focus and does not address the key
  aspects of the business-society relationship
  today.
• Its failing to achieve its objectives due to
  poor approaches.

Blowfield M., Murray A. (2008), Pg. 340.
10
Different Views of CSR
Source Mostovicz, I., et. al. (2009)
11
WaveRiders Goals

• Increase market share in Europe by 40 in 5
  years.
• 85 customer satisfaction in 5 years.
• Engagement of employees in 5 years.
• Engaging with the community.
• Reducing carbon footprint by 15.

12
CSR Plans for Sustainability
13
Relation between goals and values for WaveRiders
Concepts of Ethics WaveRiders Goals WaveRiders Goals WaveRiders Goals WaveRiders Goals WaveRiders Goals
Concepts of Ethics Increase the market in Europe Customer Satisfaction Employee Engagement Engage with the community Reduce Carbon Footprint
Integrity X X X X X
Honesty X X X X X
Commitment X X X X X
Consistency X X X X X
14
Conclusions

• CSR is an important element of excellent
  organizations.
• The EFQM model provides a framework to embed CSR
  initiatives in an organization.
• To improve continuously CSR should be reviewed.

15
References

• Blowfield M., Murray A. (2008) Corporate
  Responsibility A Critical Introduction New
  York Oxford University Press. Pages 340.
• Carroll, A.B. (2000), The four faces of
  corporate citizenship, in Richardson, J.E.
  (Ed.), Business Ethics 00/01, Dushkin/McGraw-Hill,
  Guilford, CT, pp. 187-91
• Castka, P., Bamber, C.J., Bamber, D.J. and Sharp,
  J.M. (2004), Integrating corporate social
  responsibility (CSR) into ISO management systems
  in search of a feasible CSR management system
  framework, The TQM Magazine, Vol. 16 No. 3, pp.
  216-24
• Galbreath, J. (2008). Building Corporate social
  responsibility into strategy, European Business
  Review, Vol21 No.2 pp109-127
• Mostovicz, I., Kakabadse, N. and Kakabadse, A.
  (2009), "CSR the role of leadership in driving
  ethical outcomes", CORPORATE GOVERNANCE, Emerald
  Group Publishing Limited, VOL. 9 NO. 4, pp.
  448-460
• Palazzi, M. Starcher, G., 1997, CORPORATE
  SOCIAL RESPONSIBILITY AND BUSINESS SUCCESS
• Thanaraksakul, W. and Phruksaphanrat, B. (2009),
  Supplier Evaluation Framework Based on Balanced
  Scorecard with Integrated Corporate Social
  Responsibility Perspective , Proceedings of the
  International MultiConference of Engineers and
  Computer Scientists, Vol.II, Hong Kong
• Tonya R. Hargett and Marcia F. Williams (2009),
  Wilh. Wilhelmsen Shipping Company moving from
  CSR tradition to CSR leadership, CORPORATE
  GOVERNANCE, Emerald Group Publishing Limited,
  VOL. 9 NO. 1, pp. 73-82
• World Business Council for Sustainable
  Development (WBCSD) (1999), Corporate Social
  Responsibility, WBCSD, Geneva.

16
Appendix 1
17
Appendix 2. Implementation of CSR
CSR Goals
Hoshin Kanri and CSR
18
Leadership of Practicing CSR

• How leaders and organizational members understand
  CSR
• How leaders develop their personal CSR
  perspectives
• How well-articulated and broadly implemented are
  CSR values and strategies
• What leadership practices are used to
  successfully execute CSR strategy and
• What challenges have been faced along the way and
  how the organizations respond to those challenges.

Tonya R. Hargett and Marcia F. Williams (2009),
Wilh. Wilhelmsen Shipping Company moving from
CSR tradition to CSR leadership, CORPORATE
GOVERNANCE, Emerald Group Publishing Limited,
VOL. 9 NO. 1, pp. 73-82