Advertising%20Displays%20and%20Merchandising

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Advertising Displays and Merchandising
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What is Advertising?

• Advertising is any form of non-personal
  communication about a product or service.

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What are the types of advertising?
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What are the types of advertising?

• Direct Mail- low cost, few people, junk mail
• Shopping News (Greeter) Car-Card - under
  windshield wiper
• Outdoor Advertising-billboards, posters,
  electrical signs
• Directory Advertising- yellow pages
• Program Advertising- year books, tournament
  books, etc.
• Catalog- Nasco, Sears
• Displays- shows, fairs

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What are the major parts of an advertising layout?

• Headline Attracts the readers attention
• Copy The selling message
• White Space Allow flow
• Illustration Expands on the Copy
• Signature/Logotype Identifies the business
• Slogan a catch phrase

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Not Just Farming Anymore
FFA makes a positive difference in the lives of
students by developing their potential
for premier leadership, personal growth and
career success through agricultural education.
Identify each part of this ad
Learning to Do Doing to Learn Earning to
Live Living to Serve
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What standard layout techniques should be
followed when preparing an ad?

• 1) Direct the eye from the top to the bottom of
  the ad.
• 2) Balance the elements in the ad.
• 3) The headline should be directly above the main
  copy block.
• 4) Limit Text
• 5) Select a font to use regularly

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What standard layout techniques should be
followed when preparing an ad?

• 6) Use one large illustration
• 7) Use sensible proportions.
• 8) Use white space to increase readability of
  copy and to create a visual flow through the ad.
• 9) Select simple borders.
• 10) Use color when possible.

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What are the characteristics of good copy?

• Reason for buying the product or shopping in the
  store
• Buy now by using coupons, week only, limited
  supply, etc.
• Be honest
• Avoid abbreviations and clichés
• Specific description
• Include store information
• Be enthusiastic
• Ads should be informative and fun to read

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What is a display?

• The visual presentation of a product to a target
  group of customers

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What are the principles of a display design?

• 1) balance
• 2) contrast
• 3) emphasis
• 4) harmony
• 5) proportion

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What are the basic display arrangement styles?

• Stair step
• Pyramid
• Zigzag

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What are the basic display arrangement styles?

• Radiation
• Repetition
• Dump

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What are the elements of a good display design?

• Line- calls attention to parts of the display to
  create harmony directs eye through the display
• Shape- physical appearance of items in the
  display
• Size- can create special effects through contrast
  by using different sized items

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What are the elements of a good display design?

• Weight- the impression of weight created by the
  appearance of the display is affected by line,
  shape, size, texture and color
• Texture- the look or feel of the surface of an
  item
• Color- affects customer's buying mood