Logos

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Logos

• Powerful Symbols in Advertising

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What is a logo?

• A visual mark that represents a brand.

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The Advertising Logo

1. Design your logo in black and white first.
2. The shape of a logo should be simple and easy to
   recognize.
3. Color should be simple, easy to recognize, should
   work everywhere, and fit the mood.
4. Your logo does not have to match the product.
5. Your logo should look good in all sizes.
6. Choose the one that is most appealing at first
   glance.