Ch. 14 Advertising

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Ch. 14 Advertising

• 14.1 Advertising Media

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Why Companies Advertise

• Advertising The public promotion of something
  such as a product, service, business, or event,
  to attract or increase interest in it.
• Advertisers use humor, creativity, style, and
  originality to create an image for their products
  and services.

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Types of Media

• Mass Media Channels of communication, such as
  television, radio, and newspapers.
• Advertisements are delivered to consumers through
  mass media.
• Newspapers are the main advertising medium in the
  United States
• Magazines are regional which means that they
  advertise to different areas
• Television advertising combines sounds, images,
  and, motion.
• They last about 30 seconds
• Can be informative, entertaining, or creative
• Infomercial A 30 minute commercial

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Types of Media contd

• Direct-Mail Advertising Consists of ads sent by
  mail to peoples homes and businesses.
• Allows advertisers to reach a specific target
  market.
• Directory Advertising appears mostly in phone
  books
• Radio Advertising can reach a wide audience
• They use dialogue, music, and sound effects to
  get listeners attention
• Online Media has two main types, Popup ads and
  banner ads
• Pop-up Ads Appear in a new browser window when
  you first log on to a web site
• Banner Ads Displayed across the top or bottom of
  a web site.

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Other Types

• Billboards provide the most common type of
  outdoor advertising.
• Most are large and near major highways
• Transit advertising usually consists of posters
  placed on the sides of buses, in subway stations,
  inside trains, and at airports.

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Homework

• Definitions for Ch. 14
• 14.1 Reading Activity
• Review questions on pg. 238, 1-3