Reach, Time Spent

1
Reach, Time Spent AttitudesNational Adults
25-54May 2010
2
Reached Yesterday Adults 25-54
Source BBM Analytics RTS Spring 2010
3
Average Per Capita Weekly Time SpentHours -
Adults 25-54
Source BBM Analytics RTS Spring 2010
4
Most Influential Advertising Adults 25-54
Q Which ONE media source carries advertising
that you believe to be the most
influential? Source BBM Analytics May 2010
5
Most Authoritative Advertising Adults 25-54
Q Which ONE media source carries advertising
that you believe to be the most
authoritative? Source BBM Analytics May 2010
6
Most Powerful Advertising Adults 25-54
Q Which ONE media source carries advertising
that you believe to be the most
powerful? Source BBM Analytics May 2010
7
Most Effective Advertising Adults 25-54
Q Which ONE media source carries advertising
that you believe to be the most
effective? Source BBM Analytics May 2010
8
Most Persuasive Advertising Adults 25-54
Q Which ONE source media carries advertising
that you believe to be the most
persuasive? Source BBM Analytics May 2010
9
Most Engaging Advertising Adults 25-54
Q Which ONE media source carries advertising
that you believe to be the most
engaging? Source BBM Analytics May 2010
10
Most Relevant Advertising Adults 25-54
Q Which ONE media source carries advertising
that you believe to be the most
relevant? Source BBM Analytics May 2010
11
Main Source for News Adults 25-54
Q Which ONE of the following media is your
primary source for News? Source BBM Analytics
May 2010
12
Main Source forLocal Weather, Traffic or
Sports Adults 25-54
Q Which ONE of the following media is your
primary source for Local Weather, Traffic or
Sports? Source BBM Analytics May 2010