ADVERTISING

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• ADVERTISING
• 6 persuasive techniques
• Sorry Im not here today! Make sure you export
  your movies start working on your commercial or
  news segment videos for Friday!

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What is persuasion?

• A means of convincing people
• to buy a certain product
• to believe something or act in a certain way
• to agree with a point of view

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Common persuasive techniques used in advertising

• Slogan
• Repetition
• Bandwagon
• Testimonial
• Emotional Appeal
• Expert Opinion

Purpose?
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SLOGAN Can you hear me now?Im lovin it.

• A catchy phrase or statement often used to sell a
  service or a product

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REPETITION The name of a product is repeated
many times
HEAD ON Apply directly to the forehead
HEAD ON Apply directly to the forehead
HEAD ON Apply directly to the forehead
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Bandwagon

• A statement suggesting that everyone is using a
  specific product, so you should too

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Testimonial

• A well-known person supports a product or service

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Emotional Appeal

• A person is made to have strong feelings about a
  situation or productsadness, fear, pity, etc.

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Expert opinion

• Experts approve this product, so you should use
  it
• Four out of five dentists recommend sugarless
  gum for their patients who chew gum

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Audience Awareness

• Advertisers know how to
• Target their audiences
• With demographics
• With psychographics
• Use appropriate persuasive techniques

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PUFFERY
Some tricky tactics and questionable stuff

• Flattering, often exaggerated praise and
  publicity, especially when used for promotional
  purposes.

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DEMOGRAPHICS

• Dividing consumers into groups based on age, sex,
  income, education, occupation, household size,
  marital status, home ownership or other factors.
• Advertisers use demographics to help define their
  target audiences.

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PSYCHOGRAPHICS

• The study of personality, values, attitudes,
  interests, and lifestyles. More specifically
• AActivity
• IInterests
• OOpinions