Arranging News and Features Stories

1
Arranging News and Features Stories
2
What does it mean to arrange news and feature
stories?

• It means to highlight your initiative in the
  media.

3
Why should you arrange news and feature stories?

• Increase publicity
• Promote awareness
• Attract attention

4
To arrange news and feature stories you need to
know

• When you should do it
• Who you should contact
• How to "sell" yourself
• How to be interviewed

5
Information to have ready for the interview

• Dates and times
• Names
• Your objective
• Prices
• Locations
• Contact information

6
Newsworthy elements

• Human interest
• Affect
• Proximity
• Timeliness
• Prominence