Yearbooks started as school scrapbooks.

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• Yearbooks started as school scrapbooks.
• Modern yearbooks serve many functions.

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• Photos and words are the tools to tell the story.
• The story of the year focuses on people, not
  events.
• Each yearbook is a package.

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• Students make up the primary audience.
• The secondary audience includes faculty and
  parents.
• What students want is a consideration.
• Readers do have general expectations.

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• 7 Cs The game plan for a winning yearbook
  program.

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• REFERENCE BOOK A yearbook records all students,
  faculty and staff by providing portraits.

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• FUN BOOK Allowing readers to submit photos
  increases interest and sales of the yearbook.

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• HISTORY BOOK History is captured through the
  eyes of teens with photos and direct quotes.

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