Nontraditional Supply Chains - Opportunities for APICS Chapters

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Nontraditional Supply Chains - Opportunities for
APICS Chapters
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Presentation Goal

• Moving beyond the classic view of manufacturing
  supply chains (many untapped opportunities)
• Broadening APICS role / scope of influence by
  identifying and addressing the needs of new
  supply chain partners
• Useful tool for chapters to begin to embrace and
  capitalize on these changes within their regions
  localized talent solving localized issues.

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Definitions

• Supply Chain The global network used to deliver
  products and services from raw materials to end
  customers through an engineered flow of
  information, physical distribution, and cash.
• Traditional usual, established.
• SYN classic, common, regular, customary
• ANT fresh, new, unusual, original, imaginative

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Industry Trends

• Moving from Manufacturing to Information /
  Services economies
• Service sectors continue to increase in
  employment, revenue, and influence on local
  economies
• These companies tend to require fewer employees
  but they must be properly trained to succeed in
  emerging industries

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Examples of Non-Traditional Supply Chains

• Healthcare
• Humanitarian / Disaster Relief
• Social Media
• Entertainment / Digital Media Distribution
• Consulting / Education
• Tourism

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Healthcare

• Complicated inventory usage / storage picture

Diagram source Effective Demand Forecasting in
the Health Care Supply Chain, www.mthink.com
(posted July 16, 2004)
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Healthcare

• How to reduce inventory and improve efficiency in
  hospital supply chains?
• Use of 3rd party logistics services that deliver
  pre-packaged surgery units directly to point of
  use.
• Sterilized tools prepared specifically for each
  patients procedure and delivered to eliminate
  storage and handling before use.

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Healthcare

• Traditional Supply Chain

• Revised Supply Chain

Diagram Source Cardinal Health ValueLink,
cardinalhealth.com
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Humanitarian / Disaster Relief

• Consider the planning and logistical activities
  to respond to natural disasters
• Demand determination what is needed (food,
  water, sanitation equipment, medical personnel,
  etc.)
• Supply chain coordination getting donors of
  resources to communicate and act in unison
• Logistics concerns how to physically transport
  goods into an environment that often has unstable
  and dynamically changing infrastructure

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Humanitarian / Disaster Relief

• Sample Supply Chain Interactions

Diagram Source Humanitarian and Disaster Relief
Supply Chain A Matter of Life and Death, Journal
of Supply Chain Management (Vol. 48, Issue 2,
April 2012)
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Humanitarian / Disaster Relief

• Capabilities Mapping

Diagram Source Humanitarian and Disaster Relief
Supply Chain A Matter of Life and Death, Journal
of Supply Chain Management (Vol. 48, Issue 2,
April 2012)
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Social Media / Direct Marketing

• How is information collected and distributed?
• No longer a one-directional marketing effort
• Use of social media (LinkedIn, Twitter, Facebook,
  etc.) as tools to communicate with customers

Diagram source Rohans B2B Marketing Blog
http//thediscerningmarketer.wordpress.com/2010/09
/27/marketing-supply-chain-has-now-become-the-dema
nd-chain/
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Entertainment / Digital Media Distribution

• Television programs, movies and music are now
  commonly leased instead of purchased. Distributed
  electronically without physical medium required.

Diagram Source The Emerging Video Internet
Ecosystem (v0.9) EARLY DRAFT http//drpeering.net
/white-papers/Emerging-Video-Internet-Ecosystem.ht
ml
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Consulting / Education

• How to get the right consultant with the proper
  skills in front of client?
• Forecasting demand of certain skills
• Developing programs to enhance training skills /
  offerings
• Marketing skillsets to broadening scope of
  clients
• Logistics planning to handle travel issues
  (flights, rental cars, lodging, dining, etc.)
• Granting degrees / certifications

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Travel / Tourism
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Travel / Tourism

• Consider the vast range of suppliers involved in
  the provision and consumption of tourism products

Diagram Source Tourism Supply Chain Management
A New Research Agenda, Tourism Management, Vol.
30 Issue 3, June 2009
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Travel / Tourism
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Unfulfilled Market Needs

• Currently APICS is reviewing / rebranding its
  role as a mostly untapped global supply chain
  resource
• Few nationally recognized organizations have the
  administrative support to develop and local
  talent to deliver education on these modern
  topics
• An opportunity for both local and executive teams
  to work together to quickly fill this void and be
  on the forefront vs. follower / catch-up

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Chapter Benefits

• Increased membership by reaching out to new
  industries that were not commonly represented
• Increased value to members as APICS fills the
  leadership role for modern supply chain education
  and execution
• Increased revenues in membership dues and an
  expanded opportunity for stand-alone / single-day
  presentations that are regionally focused

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Questions Answers
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